Partnership and Launches for Behavix and Fair Response

In the US, new consumer research firm Fair Response and behavioral data company Behavix have announced a partnership. In addition, Fair Response has released a mobile application for use by its Fair Opinions panel; while Behavix has announced the global roll-out of its Audience Feed solution.

Fair Response was launched a year ago by Matt Gershner and John Taliercio, veterans of Borderless Access, Remesh and GreenBook, and aims 'to inject fresh investment into the supply of online sample while improving the experience and compensation for survey respondents'.

The new Fair Opinions app is available in App Store and Google Play versions, and allow panel members to take surveys, manage their profiles, and track incentives in real time - as well as improving in-survey experience, according to the firm. The app features push notifications - alerting panelists immediately to new opportunities; and enhanced privacy controls including transparent data permissions.

Co-founder and CEO Matt Gershner (pictured below) comments: 'Today's consumers live on mobile, and our goal from the start has been to meet them where they are. The Fair Opinions apps make participation simpler and secure while ensuring our research partners gain richer, more timely insights.'

Behavix was launched in the autumn of 2024 by former Verto Analytics execs Hannu Verkasalo (pictured, above) and Surath Chatterji, and uses proprietary technology allowing MR firms and app/web publishers to collect opt-in-based behavioral data from a wide range of consumer devices. This is then delivered back enriched to panel companies, providing deep behavioral profiles of their members; and Behavix also supplies panel-based data feed solutions for businesses to use in internal processes, data models, products and marketing initiatives.

The new US partnership combines Behavix's passive behavioral signals with Fair Response's data. Verkasalo says the deal creates 'a powerhouse US panel that bridges the gap between what consumers say and what they actually do,' while Gershner says integrating Behavix's behavioral layer allows the delivery of 'authentic, real-world insights that simply cannot be captured through traditional surveys alone.'

Behavix says it is also launching its Audience Feed solution in five new markets this year, offering it free-of-charge to panel companies. Panel owners can use the tool to profile consumers using passive behavioral data, thus 'creating a new, incremental monetization channel without increasing survey fatigue.' The solution automatically creates thousands of profile attributes for panelists; and provides a range of tools and data for panel fraud detection and panelist quality assessment.

Verkasalo told DRNO: 'The industry is at a breaking point where survey-only models are economically unsustainable and prone to fraud. By partnering with Fair Response, we are democratizing access to behavioral infrastructure. Simultaneously, with our new audience solutions we allow any and all panel companies to evolve into 'always-on' intelligence platforms that provide the transparency and real-time depth that modern AI and AdTech demand.'

The partners are online at www.fairresponse.com and www.behavix.io .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.