ACKWEST Buys UK Consumer Panel

In West Palm Beach, Florida, ACKWEST Group has announced the acquisition of the Answerpoints UK consumer panel from Aurora Market Research

ACWEST was launched two years ago by MR industry veterans Hugh Davis and Keith Price, as a holding company for tech-driven consumer insights and marketing services firms. Soon after it invested in first party data specialist TestSet, and helped it to launch its services in Europe, bringing in MD Colin Turner-Kerr and Director of Operations Dina Patel to lead the region.

ACKWEST says the addition of Aurora's 'deeply profiled' UK consumers supports the strategy of expanding its reach worldwide and providing clients with consistent data quality across markets. Answerpoints was built with a focus on participant experience, thoughtful recruitment and long-term engagement.

Aurora Director Justin Alderson comments: 'We built the Answerpoints consumer panel with care, transparency, and respect for the people behind the data. Becoming part of ACKWEST allows that community to continue contributing to meaningful research, while giving clients broader access to the panelists through a modern first-party data interface.'

Turner-Kerr (pictured), now Operating Partner at ACKWEST and MD of TestSet Europe, adds, 'Answerpoints expands our European audience capabilities in a way that aligns with how our clients work today, combining local market depth with the ability to scale across studies and geographies without sacrificing quality.'

Web site: www.ackwest.com .