Upgrade for Behaviorally's TransactionPath Suite

Packaging and point of purchase intelligence specialist Behaviorally has relaunched its TransactionPath Shopper Suite, a portfolio of solutions designed 'to reflect the realities of how decisions are made in today's retail environment.'

Behaviorally promises 'Decision Precision intelligence', via solutions studying consumer behavior in the final moments of the path-to-purchase. The firm operates 'the world's largest' database of behavioral consumer pack design metrics; a packaging insights platform called GLADYS; and a dedicated pack design intelligence platform called myBehaviorally, launched last September.

The relaunched suite is focused around two linked capabilities: understanding how and why shoppers make decisions, and testing and predicting impact before execution. It includes new, refreshed and enhanced tech-enabled solutions including GoShopp!, DecisionTree, RetailSim and ShopperFlash, all developed in response to client needs and in close partnership with teams from those clients. The company says it has now been 'reimagined to better capture the complexity of modern shopper behavior and deliver more behaviorally accurate, actionable insights.'

SVP, Customer Success Nisha Yadav (pictured) says shopper decision-making has 'fundamentally changed,' and explains: 'The retail landscape is more fragmented, more dynamic, and more influenced by context than ever before. This relaunch reflects the work we have done alongside our clients to evolve our solutions in line with that reality.'

With the relaunch, GoShopp! now promises 'deeper, in-context shopper exploration,' while DecisionTree has been created to map and quantify decision pathways. RetailSim has been enhanced to simulate future retail environments with greater fidelity, and ShopperFlash combines realistic environments, eye tracking, and AI-powered qualitative feedback to become the industry's first solution to capture what shoppers see and buy simultaneously, delivering 'a truly accurate shelf experience.'

Web site: www.behaviorally.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.