Ironwood Adds Verisoul Tech to Boost Data Quality Tool

In the US, full service MR and data collection agency Ironwood Insights Group has integrated advanced fraud detection technology from Verisoul into its proprietary RealRespondent fraud prevention platform.

Full service MR firm Ironwood was founded in 2017, is headquartered in Chandler, Arizona, and offers research design, qual and quant data collection, data processing, analytics, reporting and dashboard visualization. Austin, Texas-based Verisoul uses active forensics to analyze thousands of network, device, behavior and identity signals for every user, in real time, to prevent survey fraud including bots, duplicates and other fraudsters. The firm partnered with Research Results six months ago, and also works with companies in AdTech, AI and FinTech.

Aside from Verisoul's technology, RealRespondent uses a mix of AI-led technologies and human-directed logic and analytical protocols to offer what it calls 'a new tier of defenses against mal activity,' - evolving and adapting continuously to fight new kinds of fraud and promise high quality data. Ironwood CEO Brad Larson says of the latest addition: 'We are incredibly excited about the powerful impact Verisoul is having on our already robust RealRespondent platform. Since our testing, which began in May of 2025, we've seen significantly higher catch rates across numerous malicious activities and our data collection efficiency and data quality metrics continue to climb dramatically. Integrating Verisoul's state-of-the-art verification software into our suite of AI-led fraud mitigation technologies accelerates our ability to stay ahead of increasingly sophisticated fraudulent activities.'

Web sites are at www.verisoul.ai and www.ironwoodinsights.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.