Global Launch for Ipsos AI-Augmented Moderation

Ipsos has expanded its early-stage ad evaluation portfolio with the launch of AI-Augmented Moderation, under its Creative|Labs brand. Available globally, the offer brings together human expertise and AI to deliver same day quant and scaled qual insights.

The company says the new solution can complete more than double the number of in-depth consumer interviews, in half the time previously taken, helping advertisers to rapidly map out the best creative path in their advertising development.

The new solution taps the group's expertise in prompt engineering, data science and validated data sets, to conduct multiple parallel deep-dives and synthesize key learnings in real time: this promises clients 'greater confidence across creative expressions, campaign ideas, concepts and territories.'

Shaun Dix (pictured), the group's Global Leader, Creative Excellence comments: 'In today's market where every dollar and millisecond matter, brands can't afford guesswork, or down-time. With the integration of AI Augmented Moderation into Creative|Labs, we combine in-depth, human insights with AI powered scale to pinpoint what resonates and what to refine.. Dix says early trials with leading global FMCG clients have shown the potential: 'These same day, live sessions allow brands to refine and evolve their creative strategies in real time, and in parallel, align with marketing, insights, and agency teams and ultimately ignite their creative effectiveness.'

Group home page: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.