VideoAmp Debuts AI Reporting for Campaign Measures

US-based VideoAmp has added AI-powered reporting to its census-level campaign measurement solutions. User requests in plain English now return answers, visualizations and summaries, and the firm says this is only the first phase of its evolution this year towards a fully AI-powered media performance platform.

The initial release covers advanced reach, frequency and outcome measurement, and is in beta with Omnicom Media, with 'select' other clients being added. During the year the firm will add reimagined reporting across the full solution suite, natural-language task execution, and an MCP server connecting its platform directly into 'the AI tools agency and publisher teams already use.'

VideoAmp says the AI 'cannot fabricate answers, pull data from other advertisers, or interpret the measurement on its own terms.' According to CEO Tony Fagan (pictured), 'Every AI reporting tool in the market right now assumes the bottleneck is getting to the data. It isn't. The bottleneck is whether the answer you get back is one you can put in front of a client. We're not building on top of VideoAmp's measurement, we're building from inside it with a semantic layer. The AI has a structured understanding of every metric, dimension, and methodology in the report, not just access to the data. That's what makes the output defensible, not the conversation layer.'

Web site: www.videoamp.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.