Zappi Rolls Out Rapid Ad Testing Tool Amplify AI

Automated research pioneer Zappi has released Amplify AI, a new predictive ad testing solution allowing marketers to rapidly evaluate social video ads prior to launch, and during campaigns.

The release includes a new connected workspace called Amplify Hub, which brings every tested ad together in one place, helping teams to compare creative, organize campaigns and build stronger advertising over time. Zappi says the launch reflects fast-growing use of social, creator and digital channels, which means marketers are producing 'far more creative assets than traditional advertising research can realistically evaluate.' As a result the firm says 'brands typically validate only their highest-profile creative while the rest of a campaign goes to market without consumer feedback.'

The new tool has been trained on millions of consumer survey responses, and combines machine learning with synthetic respondents and data from clients' own previous evaluations, to predict consumer response to advertising. In tests across hundreds of advertising studies, Amplify AI predicted human survey results 84% of the time, according to the company. 'Even though it is well known that creative quality dominates media ROI,' says CEO Aaron Kechley (pictured), 'most creative approval decisions are made without ever hearing from a consumer - not because marketers don't value feedback, but because it hasn't been practical to gather it at that scale. We see AI as a way to change that.'

With the aid of the Hub, Zappi says clients can improve their understanding of how campaigns work together, and whether ads share the same visual identity, emotional tone, messaging and distinctive brand assets across a campaign.

Amplify AI is available today for customers in the US and the UK, with additional markets planned throughout 2026.

Zappi has more than 300 employees across more than a dozen countries, and offices in Boston, London, and Cape Town. Web site: www.zappi.io/web .