GetWhys Upgrades to Allow Pre-Validation of Content

Idaho, USA-based GetWhys has enhanced its platform to allow product marketing and go-to-market teams to assess the potential impact of messaging, positioning and content against buyer intelligence from thousands of B2B buyer interviews, before it reaches the market.

Established and led by B2B research consultants, GetWhys maintains a proprietary database of in-depth interviews with software customers (known as InsightDB), and combines this with data from two sources: clients' existing research assets and call recordings, and - added more recently, Internet data from public sources. With this, it promises 'instant access to authentic customer research'. Within the last year the company has raised $5.2 million in funding, and claims to have grown revenue more than tenfold, expanded its customer base more than twentyfold, and doubled its team to eighteen employees.

With the latest update, content is validated at the moment it's created, within the user's existing packages. CEO and co-founder Philippe Boutros comments: 'Every PMM we talk to is running into the same challenge. AI can help you generate infinite versions of a message. The hard part is knowing what will push buyers to act.'

Other new features include MCP Integration; Call Recorder Integration, connecting the firm's database with customer and prospect language from sales calls, starting with Gong; and integration with buyer intelligence questions, message validation and cited insights, directly in Slack.

The company also has offices in Portland, NYC and Bozeman, and is online at www.getwhys.io .

Pictured from left to right: founders Viet Phan, Philippe Boutros, Tyler Honsinger

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.