Former Uber Exec is New Trade Desk Commercial Chief

In the US, ad platform The Trade Desk has appointed former Uber exec Kristi Argyilan as Chief Commercial Officer and EVP, leading its data partnerships team, and reporting to founder and CEO Jeff Green. She will be based in San Francisco.

The Trade Desk offers a self-service platform allowing ad buyers to create, manage and optimize campaigns across formats and devices, and tapping integrations with major data, inventory and publisher partners. Last year it launched a free insights product, OpenSincera, building on an acquisition and giving clients, partners - and competitors - access to its detailed advertising metadata. It also partnered with consumer intelligence groups NIQ and MRI-Simmons to launch a new brand called Consumer Canvas.

Argyilan joins from Uber, where she was Global Head of Advertising, and before this held senior leadership roles at Albertsons Media Collective, Roundel and IPG Mediabrands, helping shape the evolution of retail media and commerce marketing. She also serves on the board of LiveRamp.

'Advertising is entering one of the most important periods of innovation in its history,' says Green, 'as brands look for partners who can help them navigate rapid change while creating lasting competitive advantage. I've long admired Kristi's work through our partnership and know she's exactly that kind of leader. She has an exceptional ability to bring together customers, partners and teams around a shared vision - and then turn that vision into measurable business growth. I'm thrilled to welcome her to The Trade Desk, where she'll help our clients seize the opportunities created by AI, commerce, and the open Internet while strengthening the ecosystem that makes that innovation possible.'

Argyilan's appointment follows those of Nate Olmstead as CFO and Sarah Gavin as EVP and CMO. The Trade Desk has offices across North America, Europe and Asia Pacific, and is online at www.thetradedesk.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.