Intentsify Deal Builds B2B Intent into Workflows

In Massachusetts, B2B intent data and signal-based go-to-market solutions firm Intentsify has announced an integration with data and AI infrastructure provider Clay, making the former's Buyer Intelligence - including account-level intent and persona-level signals - available on the latter's platform.

Intentsify provides B2B organizations with detailed buyer-intent intelligence, which is then actionable via the firm's customized advertising and lead generation programs. It acquired identity graph and self-correcting dataset provider Five by Five in 2024, and data validation and B2B contact database firm Salutary Data earlier this year. It has also announced partnerships with LiveRamp and Environics Analytics. Clay's infrastructure is used to build revenue systems, bringing an enterprise's customer and market data together with third party data from more than 200 vendors; and deploys GTM agents that research, prioritize and take action.

The integration combines Intentsify's depth of buyer-intent data, drawn from 1.1 trillion monthly intent signals across 4.2 million in-market accounts, with Clay's orchestration layer, used by more than half a million GTM teams to unify data, run AI agents, and launch outbound, inbound, ABM, and rep-productivity programs. This promises to make it 'dramatically easier for revenue teams to know not just who to target, but when and why to reach out.' Segments can be built and enriched in real time, and accounts and contacts filtered by intent or fed into an agent for personalization.

Intentsify company President Charlie Allieri (pictured) comments: 'The most valuable signal is the one that shows up right where GTM teams and their agents are already working. By bringing Intentsify's buyer intelligence directly into Clay, intent becomes part of how agents prioritize, score, and act, built into the workflow itself, not a separate step teams have to manage on their own.'

The firms are online at www.intentsify.io and www.clay.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.