Juice Looks at African-American Investors

Juice Market Research, a division of Phoenix Marketing International, has launched a new syndicated study to find out which firms are viewed most favourably among African-American active investors.

For the first wave, more than 900 respondents were surveyed via the Internet between August 2004 and June 2005.

The reports promise to address advertising recall and the likelihood of considering investment in different companies, as well as referral sources and approaches to investing and use of financial advisers. It compares active African-American investors (including those classed as 'mass affluent') with the general population of active investors and mass-affluent investors. Mass affluent is defined as those with $100,000 or more in investable assets.

The report will be delivered in three volumes. The first, available in early August, will be a General Market Comparison followed by an Advertising Study and Volumetrics. The first volume will be available in early August.

Juice Market Research is online at www.juicemktg.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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