ad:tech Rolls Out Media Metrics Events

US-based conference producer ad:tech is launching a series of ten regional events to explore the latest concepts and practices in media and web metrics. The events, entitled IMPACT: Key Metrics for Marketers, will take place in the US and Canada between February and April next year.

The events were announced at ad:tech's recent interactive marketing conference in New York.

Jim Sterne, founder of Target Marketing and President of the Web Analytics Association will provide the keynote presentation - Tracking the Customer Funnel - at each event. This will be followed by breakout sessions and further presentations.

Don Knox, VP at ad:tech, says the events will deliver 'practical, real-world examples and tools to marketing professionals, as well as a forum in which to network and connect'.

According to Susan Bratton, ad:tech Chair: 'The series brings together current and future stars of the industry to discuss hot topics and participate in educational showcases'.

The schedule is as follows:
Seattle, February 28
Los Angeles, March 2
Phoenix, March 7
Denver, March 9
Dallas, March 14
Atlanta, March 16
Miami, March 21
Boston, March 23
Cincinnati, Ohio, April 4
Toronto, April 6

ad:tech held interactive marketing conferences in both Shanghai and New York this month. Conferences in London, Chicago and San Francisco are planned for next year.

More details of the one-day events are at www.ad-tech.com/impact.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.