Clients to Help Steer Hitwise

Online intelligence provider Hitwise has launched a Client Advisory Board, consisting of users from the US, UK and Australia who will contribute to its product development plans.

CEO Andrew Walsh says the move formalises what the company has done for years, listening to its customers: 'Our customers are dealing with a rapidly changing landscape of marketing channels and implementation tools and are in the best possible position to tell us what they need to help them navigate this landscape in the most efficient and effective manner.'

The Board will participate in the company's Annual Product Roadmap Summit and in quarterly product beta testing sessions and conference calls. Hitwise says customer response to the idea has been overwhelmingly positive.

The board includes Jonah Brown, Director, Sales Development for automotive intelligence provider Edmunds.com, who says: 'Hitwise has been an important tool for Edmunds.com's search optimization and sales efforts. We look forward to forming a deeper relationship with Hitwise through our participation on its (advisory) board.' Other companies represented are Vintage Tub & Bath, Mannington Mills, Shopzilla.com, Cabela's, Answers.com, eBay, Fidelity International, Sawhorse Enterprises, Loyalty Ventures and Cheapflights.

Hitwise monitors how more than 25 million Internet users interact with over 500,000 web sites across 160 industry categories for its 1,200+ strong client base. The company is privately held and was founded in 1997. It has headquarters in New York City, operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore and is online at www.hitwise.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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