CMB Appoints Qual Director

Boston-based supplier Chadwick Martin Bailey (CMB) has appointed Jessica Templin as Director of Qualitative Research. Templin will focus on growing CMB's qualitative research portfolio, which includes high level and consumer one-on-one interviews, focus groups, online bulletin boards and usability testing.

Templin, until recently MR Director at Thomson Marketing Resources, received her Master of Management in Hospitality from Cornell University. She will work in partnership with CMB's sector-focused practices in the travel and hospitality, retail, advertising and financial services industries, as well as its recently acquired technology practice (formerly Sage Research - see www.mrweb.com/drno/news5009.htm ).

TJ Andre, COO of CMB, says the last year has been 'one of tremendous growth for us as a company with the acquisition of Sage Research and the launch of our new Workforce Performance Unit. Jessica's leadership ability and customer-focused research experience will help drive the further development and management of our qualitative research services.'

The firm is online at www.ChadwickMartinBailey.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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