Hitwise and Claritas Link for New Release

Online competitive intelligence service Hitwise has announced an upgrade to its online audience targeting system, Lifestyle V2.0. The new release promises marketers easier identification of top performing and niche sites that attract their most desirable customers, as well as faster visitor profiling.

For the new release, Hitwise incorporates data from Claritas PRIZM NE segments into its own analysis of how 10 million plus Americans interact with over 500,000 web sites. Claritas Senior VP Steven Egge says demographic and lifestyle characteristics are vital to a consumer centric marketing approach: 'We're pleased that Hitwise chose PRIZM NE to add these dimensions to their Lifestyle service.' According to Hitwise's GM Global Research Bill Tancer, the new release 'brings the best-in-class consumer segmentation technology to the online world'.

Hitwise Lifestyle V2.0 features a full overview of all Claritas Groups and Segments, including their geo-distribution, lifestyle and offline media behaviors - for easy matching of target audiences to Claritas PRIZM NE Groups; and a segment search tool with 14 demographic and lifestyle categories, including: age, gender, income, education level and presence of children. Lifestyle V2.0 data is updated weekly and is accessible through the marketer-friendly Hitwise interface.

Hitwise is online at www.hitwise.com and Claritas, a division of VNU, at www.claritas.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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