Reunion at Keller Fay

The Keller Fay Group has added Jon Berry, previously of GfK NOP, to its rapidly growing team. Berry will be a Senior Vice President and lead analyst for TalkTrack™, the recently launched proprietary word of mouth tracking system.

Other key responsibilities will include analysis, writing and client consultation about word of mouth marketing programs and strategies.

In his dozen years at Gfk NOP, Berry was Senior Vice President and Editorial Director of the firm's Roper Reports research service - he also helped lead the company's initiatives in word of mouth and influencer marketing. Prior to 1994 he covered marketing as a journalist for BusinessWeek, BrandWeek and AdWeek magazines.

Berry is the co-author with Ed Keller of the much-quoted book, The Influentials: One American in Ten Tells the Other Nine How To Vote, Where To Eat, and What To Buy, published in 2003 by Free Press. Keller said he was 'thrilled' to be reunited with his 'long-time colleague and collaborator'.

Keller Fay co-founder Brad Fay was also, like Keller, a senior-level colleague of Berry's while at RoperASW and successor companies NOP World and GfK NOP.

The firm is online at www.kellerfay.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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