New York-based industry association The Interactive Advertising Bureau (IAB) has announced that Randall Rothenberg will be joining as President and CEO in January. He replaces Greg Stuart, who stepped down as CEO in August.
Rothenberg leaves his position as Senior Director of Intellectual Capital at technology consulting firm Booz Allen Hamilton, to join IAB. He has previously held numerous senior media positions including Technology Editor at The New York Times, Editor-At-Large and Media/Marketing Columnist for Advertising Age magazine and Editorial Director of Esquire magazine. Rothenberg has also contributed articles to a diverse range of magazines including Condé Nast Traveller, GQ and New York Magazine, and co-authored several books.
The IAB represents more than 300 US member companies and exists to grow the interactive advertising marketplace. Explaining his reasons for taking on this new challenge, Rothenberg said: 'I couldn't imagine a more exciting time to be joining the IAB and the interactive industry. Media consumption online continues to increase and it is inevitable that advertising dollars will follow. Interactive platforms such as video, search, mobile and others offer marketers unparalleled opportunities to create deeper and broader relationships with their customers. I'm incredibly enthusiastic about building on the IAB's and our members' success during the next stage of growth.'
The IAB web site is at: www.iab.net .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.