Kaye Joins OTX To Head New Qual Division

Consumer research and consulting firm, OTX (Online Testing eXchange), has hired Dave Kaye from Flamingo International, to head its newly launched qualitative arm in Europe and Asia.

OTX is growing rapidly, rising to 22nd in the Honomichl Top 50 in just six years of operation. A year ago (DRNO January 10 2006), it opened its European office in London, and appointed Ian Wright, a former board director of Ipsos UK, as MD of its European operations.

Commenting on the new appointment, Wright said: 'Dave brings a wealth of experience of managing international qualitative and ethnographic projects in a wide range of sectors including gaming, alcoholic drinks and new technology. As well as adding to our current offering, we're going to be creating new techniques which combine qual and quant online to provide greater insight for our clients.'

OTX is headquartered in Los Angeles and has offices in New York, Cincinnati, Miami, Chicago and London, and strategic partners in Australia and China. It is online at www.otxresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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