Predictive Tool to Drive Mobile Ad Campaigns

A US-based company claims to have released 'the first mobile advertising platform that can intelligently predict and influence consumer behavior'. Enpocket 6.1 offers operators and publishers the ability to put their consumer data to immediate use for sales and marketing purposes.

The system uses near real-time data to establish and update propensity models and from this to generate personalised content. Targeted mobile advertising campaigns can be sent using SMS, MMS, WAP banner ads, video and application-based display advertising.

Enpocket says one operator deploying the software realized a 400% increase in purchase rates among a trial group of millions of consumers, as well as reducing opt outs by 30%. The firm's President and CEO, Mike Baker, says the tool enables clients to leverage their subscriber database to establish a unique mobile web advertising offering.

Enpocket, which brands itself as the Intelligent Mobile Marketing™, has offices in Boston, London, Singapore, and Mumbai, and is online at www.enpocket.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.