Four New Hires for InsightExpress

Online MR firm InsightExpress has expanded its Online Media Measurement Group with the appointments of Nichol Carranza, Samar Habibi and Gabriel Calemmo as Project Managers and Marina Feldman as Market Research Analyst.

Carranza joins from clothing retailer Gap, where as Online Marketing Manager, she worked alongside brand marketing and merchant partners to plan online strategy and develop performance analysis and competitive research. Carranza holds a BA in Communication from San Francisco State University and a Certificate of Achievement in Advertising Studies from the Advanced Institute of Advertising.

Habibi previously worked at OMD Digital as Executive Media Planner, where part of her role involved hosting workshops and training sessions to teach clients how to integrate digital media into their communications strategies. She is a magna cum laude graduate of Ohio State University.

Calemmo joins InsightExpress from Max Custom Media, where he held the position of Operations Manager, co-ordinating the distribution and tracking of advertising campaigns. Gabriel holds a BA in Communications from the University of Massachusetts.

In their new roles as Project Managers, the three recruits will be responsible for overseeing all aspects of clients' research commissions.

Feldman joins from salary benchmarking company Equilar. Here her role of Senior Research Analyst involved monitoring executive compensation trends through extensive qualitative and statistical research analysis. Feldman holds a BA in Business Economics from the University of California.

All four recruits report into Drew Lipner, VP, Group Director, Online Media Measurement.

InsightExpress is headquartered in Stamford, Connecticut and has offices in New York, Los Angeles and San Francisco. The firm is on the web at www.insightexpress.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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