New Qual Head Joins Synovate Spain

Synovate has appointed Marina Navarro as Head of Qualitative in Madrid – the latest in a string of senior hires in Europe and the Middle East.

Navarro's career has included spells at Ergo Advanced Research, Millward Brown Spain and most recently, Madrid-based agency QUID Investigación de Mercados where she was Project Manager of Innovation & Strategy.

In her new role she will report to Enrique Domingo Managing Director of Synovate Iberia, and will be managing both international and local client projects.

Ged Parton, member of Synovate's Global Executive responsible for qualitative, says that the firm is committed to being the employer of choice in qualitative research: 'We are constantly looking for outstanding qualitative talent. Marina is proof that our global offer has strong appeal for qualitative researchers from boutique backgrounds.'

This is the latest is a series of senior appointments at Synovate in June, with Andreas Zachariou becoming MD of Synovate Gulf (www.mrweb.com/drno/news6927.htm ), Thierry Pailleux and Georges Guelfand appointed as co-Managing Directors of Synovate France (www.mrweb.com/drno/news6911.htm ), and Finn Raben becoming COO for Southern Europe (www.mrweb.com/drno/news6864.htm ), while in May Rossana Dell'Isola took on the role of MD Qualitative, Italy (www.mrweb.com/drno/news6853.htm ).

As the market research arm of London-based marketing services company Aegis, Synovate employs more than 5,700 staff across 52 countries and online at www.synovate.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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