Gongos Release Taps Social Networking

In the US, Gongos Research has launched a new marketing research platform called metaCommunity, to help companies engage with members of social networking communities.

The firm says its new system is a hybrid of two Internet-based research approaches - private online communities and custom Internet panels. An evolution from its i°Communities platform which encourages online interaction between consumers (www.mrweb.com/drno/news6129.htm ), members of the metaCommunity become a continuous resource from which to conduct quantitative surveys and more in-depth qual initiatives.

'Companies are ready to make consumers a virtual part of their research team,' remarked Greg Heist, Research Director and Product Development Manager. 'Our new platform gives companies the flexibility to bring consumers into the decision-making process in near real time.'

He added that the features of the new system generate 30-40% response rates, and produce real-time insights for clients. Benefits are said to include:

• High levels of respondent engagement, resulting in higher response rates and lower drop-out
• Quick turnaround for statistically rigorous quantitative and in-depth qualitative research
• Long and short-term relationships with multiple consumer segments and countries
• An effective way to reach low-incidence populations.

The Michigan-based firm is online at www.gongos.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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