MetrixLab Hire Points to Automotive Ambitions

European online MR agency MetrixLab has appointed Sam Latifi to head up its Automotive Business Development and New Product Development team.

He worked at NOP Automotive on major manufacturer accounts, then spent time out of the research industry launching an automotive related import operation, before joining Maritz Research.

The company says the hire is 'a key move' designed to consolidate its presence in the sector. UK Director Roy Patel comments: 'with the continued switch from traditional research capabilities to online, we see Sam contributing greatly to the growth of the business and the overall business strategy.'

MetrixLab, which has a presence in the major European economies and headquarters in the Netherlands, is online at www.MetrixLab.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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