In the UK, marketing budgets in the last quarter of 2007 were cut significantly in response to concerns about the economy and weak sales, says the latest IPA Bellwether quarterly survey of marketing spend. Just 6.2% of budget was allocated to market research during the year.
Although almost half of all companies have set their 2008 budgets higher than their 2007 actual spend, the IPA says that the downward revision is a signal that 2008 could see a similar effect on budgets if revenues fail to pick up.
Highlights of the Q4 2007 report include:
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
Register (free) for Daily Research News
REGISTER FOR NEWS EMAILS
To receive (free) news headlines by email, please register online