Arbitron Veteran Joins Media Monitors

After more than two decades with radio ratings giant Arbitron in the US, Scott Musgrave has joined broadcast monitoring and verification service Media Monitors.

In his last position with Arbitron, he was SVP/Client Software in charge of both the enhancement of existing software and the development of new software and services for US Media Customers (www.mrweb.com/drno/news3797.htm ). During his time with the firm, he also served as the primary point of liaison for the Arbitron Radio Advisory Council. Musgrave has a bachelor's degree from Ithaca College, Ithaca, NY.

'The background and understanding of media and marketing research that Scott brings to the table will benefit our products and services,' said Media Monitors EVP Joe McCallion. 'Coupled with his software application portfolio, we see a powerful team environment emerging.'

Media Monitors provides radio spot monitoring and newspaper ad tracking for broadcasters, newspapers, media research firms and ad agencies, and also conducts custom research projects. The firm is a subsidiary of broadcast and webcast software group, RCS.

Web site: www.mediamonitors.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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