Nielsen's Yoder Cast in MD Role

In the US, entertainment market research firm MarketCast, part of Reed Business, has appointed industry veteran Kevin Yoder as its new MD.

Yoder joins after 16 years with Nielsen NRG, where he most recently served as Chief Operating Officer, and previously held the positions of EVP and Chief Analyst and Head of International Operations. Prior to this, Yoder was a Corporate Law Associate with Reavis & McGrath in Los Angeles, and then with Coudert Brothers in New York.

He joins the MarketCast management team, consisting of General Manager Henry Shapiro; President and Co-founder Joseph Helfgot; Chief Methodologist and Co-founder Frank Romo; and Managing Directors Karen Hermelin, Greg Ferland, and Jeremy Radisich.

'Kevin is an extraordinarily talented marketer and researcher,' said Shapiro. 'We are fortunate to have someone with his deep industry background and experience join our team.'

MarketCast provides marketing research services for the entertainment industry worldwide, supporting clients in theatrical, home entertainment, and television.

Web site: www.marketcastonline.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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