Polk Debuts Auto Analysis Tool in Europe

Automotive specialist RL Polk & Co has extended the reach of its PolkInsight tool to Europe. The tool provides access to a wide range of European auto information for analysts and marketers working in the sector.

The system was first introduced into the North American market in 2003, and expanded to the Chinese market in 2006. In its new web-based format, PolkInsight provides details on new registrations, PARC, sales and demographics in one source to enable users to see a total view of any market on a local, regional, national or multi-national basis across Europe.

Chairman and CEO Stephen Polk says the new version will 'significantly increase the speed and efficiency with which customers can develop their European business strategies and marketing efforts.'

Some of the highlights associated with PolkInsight for Europe include:

• Dashboards that provide snapshots of the latest data
• Report Viewer offering a central data storage area
• Map Viewer allowing users to access a number of datasets within one application
• Analysis Package containing pre-defined analyses.

Based in Southfield, Michigan, with operations in Australia, Canada, China, France, Germany, Japan, Spain, the UK and the US, the company is online at www.polk.com .

In March, the firm released commercial vehicle registration data for China, split for the first time by locality and other variables.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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