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Tomei Leaves TNS for IRI

July 17 2008

Just over a year since joining TNS as Global Head of Access Panels, Robert Tomei has left to become President, Consumer & Shopper Insights at consumer analytics firm Information Resources Inc (IRI).

Robert TomeiOnly last month, IRI announced its plans to integrate TNS' Shades of Green methodology into its Consumer Network Household panel; a move which Tomei described as possibly the first of a series of TNS and IRI collaborations.

Tomei joined TNS to establish, lead and deliver a growth strategy for the firm's global access panel unit. He was recently promoted to oversee the heads of TNS' Areas of Expertise, which included Brand and Communications, Product Development and Innovation, Stakeholder Management, and Retail and Shopper Insights practices.

Prior to TNS, he spent 13 years at ACNielsen, rising to the role of President of the company's Homescan consumer panel business. Earlier in his career, Tomei served in a variety of senior-level positions at ACNielsen-VNU, including Chief Marketing Officer for the VNU Marketing Information Group, and SVP for ACNielsen-US Product Management and Marketing organization. Before this, he held senior marketing positions at Bristol-Myers and Philip Morris USA.

Tomei is also the Founder and Acting Chairperson of the Advertising Research Foundation (ARF) Online Research Quality Council, which recently launched the Foundations of Quality scheme, to provide answers to client questions about the quality and effectiveness of online market research.

His new role will involve driving IRI's panel, testing and loyalty businesses. In addition, he is tasked with delivering a 'new breed of differentiated consumer and shopper insights and solutions' to the CPG manufacturer and retail industry.

'Bob is a leading strategist and innovator in our industry with a history of success in developing world-class panel offerings and creative new approaches to using consumer and shopper intelligence to drive performance,' said President and CEO John Freeland. 'His experience will be extremely valuable as we expand our leadership position in our traditional and custom panel businesses.'

IRI provides consumer, shopper, and retail market intelligence and insights to CPG, retail, and healthcare companies. Web site: www.infores.com .

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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