Synovate India Names New MD

Synovate is re-locating UK Head of Business Services Mick Gordon to India to take on overall management responsibility for its offices and operations in the country from September.

Paru Minocha, who has been overseeing the India business for the past nine months, remains Executive Director and will now manage the research side of the business, focusing on people management, client development and service.

Gordon began his market research career in 1996 when he joined Sample Surveys in Kent, UK. He was Finance Director of the firm when it was acquired by Synovate in 2002, and then became Finance Director at Synovate before becoming Head of Business Services and leading the Consumer Services account group.

In his new role, based in Mumbai and reporting to Synovate's CEO for South Asia Tim Balbirnie, Gordon will develop and implement a five-year business plan to optimise growth in the market.

Balbirnie commented: 'India is a priority market for Synovate and Mick's appointment bolsters an already-strong senior management team. By adding his experience and leadership to the team, we now have rock solid credentials in operations, client relations and research.'

Synovate, the market research arm of Aegis Group, employs more than 6,000 staff across 63 countries and is online at www.synovate.com .

The firm's healthcare market research arm Synovate Healthcare, recently launched its Diabetes Therapy Monitor in India, linking data about doctors' prescribing behaviour with patient profiles.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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