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Digital Measurement Launch for Middle East

November 26 2008

Australian digital audience measurement company Effective Measure has linked with MR firm Real Opinions to provide a new audience measurement tool for the Middle East.

Dubai-based agency Real Opinions, which also has offices in London & Baghdad, says it will launch the solution in the Middle East in December, following successful global trials. CEO Dan Healy says the deal will 'provide a transparent system for advertisers and publishers that will fuel online advertising spending and growth.'

Scott Julian, CEO and co-founder of Effective Measure, comments: 'Real Opinions has a proven ability to help strategically guide and access the effectiveness of campaigns and we are confident that our solution will only build on this strength'.

Effective Measure's solution uses Digital Helix technology to overcome issues with cookie deletion and unique visitor audience calculation and claims to be significantly more cost effective than current market research tools, as well as highly accurate. It also contains advanced reporting features which can be analysed by market and category specific search engine keywords and phrases.

Web sites: www.effectivemeasure.com and www.real-opinions.com .

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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