UK Launch for Social Network Sample

Sample provider Peanut Labs has this week announced the availability of its Sample3.0 advanced methodology in the UK.

The firm says Sample 3.0™ is integrated with more than 81+ online social network applications and communities via Google, MySpace, and Facebook, all of which have large UK memberships.

Recently appointed CEO Simon Chadwick says the firm's initial UK profiled respondents include 142,000 individuals across the 13-64 Gen Y, Gen X and Boomer groups, a number which will 'increase dramatically over the next 3 months'. The product uses sixteen pre-survey profiling and pre-qualifying questions, and presents survey invitations as part of the social network member experience, resulting in an ipressive average 29% response rate. Mike Cooke, Global Director: Online Development at GfK NOP comments:'We recently started using Peanut Labs social network sample technology and have found it to have excellent quality with a fast turnaround'.

All Peanut Labs' sample is routed through proprietary digital finger-printing technology, Optimus™.

The company is online at www.peanutlabs.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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