Daily Research News Online no. 9568 - Ipsos Posts Good Growth, Seeks More This Year

Ipsos Posts Good Growth, Seeks More This Year

February 13 2009

Ipsos has reported full-year organic growth of 7.8% with revenues up 5.6% to EUR 979.3m from 2007. The group says that in 2009 it intends to deliver further growth, while maintaining margins - at the very least - at their 2008 level.

During the year, Ipsos acquired agriculture and animal health specialist Forward Research; media research agency Monroe Mendelsohn Research; Buenos Aires-based Livra Panels; auto researchers Alfacom and B-Thinking; and 60% of the Strategic Puls group. These additions contributed 3.7% to the group's revenues.

A breakdown by geographic area shows growth in developing countries, steady growth in Western Europe and moderate growth in North America and Japan:


Contribution by geographic area (in million euros)	2008	2007	Change 2008/2007	Of which organic growth	2008 breakdown
Europe	475.8	449.1	6%	9%	48%
North America	80.4	285.2	(1.5%)	1.5%	29%
Latin America	19.2	101.1	18%	18.5%	12%
Asia-Pacific and M. East	103.9	91.8	13%	11%	11%
Full-year revenues	979.3	927.2	5.6%	7.8%	100%

While advertising research and customer satisfaction research experienced a slowdown towards the end of the year, opinion research and media research recorded a double-digit rate of organic growth.


Contribution by business line (in million euros)	2008	2007	Change 2008/2007	Of which organic growth	2008 breakdown
Advertising Research	209.4	199.7	5%	7%	21%
Marketing Research	468.0	445.0	5%	6%	48%
Media Research	78.2	66.7	17%	13%	8%
Opinion and Social Research	126.3	123.9	2%	12%	13%
Customer Satisfaction Research	97.4	91.9	6%	7.5%	10%
Full-year revenues	979.3	927.2	5.6%	7.8%	100%

Ipsos said in a statement that the current economic crisis represents a 'tremendous opportunity' to strengthen ties with clients and develop new services to help organizations design and manage their future as effectively as possible.

Web site: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.