360Ý Brand Assessment Tool Rolled Out

US strategic consultancy Brand Counsel has launched a new assessment tool to help companies evaluate the value and relevancy of their corporate and product branding strategies.

The firm says its new BrandScope tool provides a '360 degree assessment' of all constituents that impact a corporate or product brand, including competitors, clients, employees, investors, trade press, recruiters and industry analysts.

Primarily a qualitative tool, it identifies where a company's branding strategy is deficient with its target audiences, benchmarks brand equity, and establishes goals to improve brand communications.

'With a good branding strategy in place, companies can boost revenue and create a brand preference by clearly communicating their core strengths through smart product names, taglines, logos and more,' said Jeff Gregory, Chief Brand Strategist. 'BrandScope helps companies reach their optimal branding strategy.'

Founded in 2006, Brand Counsel is headquartered in Charlotte, North Carolina, with offices in Boston and Raleigh and a web site at www.brandcounselllc.com . The firm focuses on three areas of branding: brand naming, brand strategy, and ideation of innovative products.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.