Full service agency Kadence International has appointed Smitri Singh Bhatia as Vice President, Insights at its office in India.

Founded in 1992, as well as its office in India, Kadence also has offices in the USA, UK, Malaysia, Singapore, Indonesia and China, and opened an office in Vietnam last summer. Earlier this year, Kadence opened two new offices in Delhi, including one specifically dedicated to the Insight team.

Bhatia (pictured) joins with twelve years’ qualitative consumer insights experience, gained across a wide range of businesses. Most recently, she served as Vice President at TNS India in the New Delhi area, prior to which, she spent more than five years at Nielsen, where she held a number of roles including Lead in the IT and Telecoms Qualitative practice.

Aman Makkar, MD of Kadence’s Indian operation, comments: ‘We are very pleased to have Smitri on board. Her strong analytical skills and capabilities in handling large business units efficiently will prove essential in delivering our plans to expand the Kadence India insight offering in the coming year.’

Web site: www.kadence.com .

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