In New York, the Council of American Survey Research Organizations (CASRO) has named its 2015 Board of Directors, who will sit for three-year terms from January 1.

Founded in 1975, CASRO represents more than 300 companies and market research operations in the United States and abroad, and those members must adhere to the CASRO Code of Standards and Ethics. New Board members from January are:

• Merrill Shugoll, President of Shugoll Research – representing Class 1, smaller-sized businesses


• Pierre LeManh, CEO of Ipsos North America – representing Class 2, larger-sized businesses


• Craig Overpeck, COO of M3 Global Research – representing Class 3, with no size restrictions


• Jeff Miller, President and CEO of Burke Inc. – Treasurer

In addition, Simon Chadwick, Managing Partner, Cambiar, will serve as the Past Chair’s representative on the CASRO Board for a two-year term beginning on January 1, 2015; and the term of Jeffrey Resnick, Managing Partner, Stakeholder Advisory Services, will end on December 31, 2014.

The above join the following Board directors and officers:

• Jude Olinger, CEO, The Olinger Group – Chair


• David Rothstein, President, RTi Research – Chair-Elect


• Lynnette Cooke, Global CEO, Kantar Health – 2014 Chair


• Michael Brereton, President & CEO, Maritz Research – 2013 Chair


• Rahul Sahgal, CEO, Annik Technology Services – Secretary


• Diane Bowers, President, CASRO


• Dan Coates, President, Ypulse


• Tyler McMullen, President, MarketVision Research


• Finbarr O'Neill, President, J.D. Power


• Andrew Reid, founder and Chief Product Officer, Vision Critical


• George Terhanian, Chief Research and Analytics Officer, The NPD Group

Web site: www.casro.org .

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