MRT... The Trends and Technology Section of MrWeb

SECTION SPONSORED BY:

Toluna QuickSurveys - more than just a survey platform - try it and see

On these pages
you'll find daily updates of DRNO news items relating to online communities (aka MROCs) and custom-built research panels; relevant cuttings of other news from around the Web; selected feature articles from our sponsor, other contributors and from other sites that have impressed us; and MR jobs with a focus in this area. Feedback always gratefully received!.

Inbox

Today's selection of cuttings and submissions (updated Tues Jun 11 2019)

Communities vs Online Focus Groups Read more

'I get asked a lot by researchers about Online Focus Groups (OFGs)' says Further's Roberto Andreano. 'Sure, they have some benefits, but more often than not, researchers can achieve more with their asynchronous cousin, the Online Research Community (ORC)' Read it

The Power of Community Data + Panel: Expanding Your Research Insights Read more

How combining data from these two key digital sources can give you the best insights - with reference to the work of the Pew center. From the FuelCycle blog Read it

(The Skills and Qualities of) The Community Strategist Read more

FeverBee's Richard Millington on the hard work that goes into being a good community strategist - with emphasis on research and metrics... Read it

NEW & RECENT FEATURES

'MRT' indicates exclusive to this section; 'WEB' indicates links to other items of interest from the Web - external sites

Communities - Win-Win Propositions for both brands and consumers - from the 'Thoughts' blog of our sponsor, Toluna (WEB)

When Concepts go Wrong or research takes too long... - Richie Heron, VP Product Methodology at ITWP on preventing disastrous launches (WEB)

Should Insight Communities be Learned in the Trenches - summarizing the lessons from one company's enterprise Community journey - by Toluna's Peter Shafer(MRT )

In with the Right Crowd?. Ask a thousand people, at a music festival, to guess the weight of a cow, and take the average, they'll get the wrong answer... getting the right people in your community is crucial, says Paul Twite - MD, Europe and MENA at Toluna (MRT)

In the News...

Kantar Hires Commercial Chief for Profiles Division

23/4/24

Kantar, has appointed James Lavell in the new role of Chief Commercial Officer for its Profiles Division - the group's Centre of Expertise for panel management as well as home to its portfolio of custom research services. More.

NPG Firms Launch CLAIR to Mine Tech Forums

18/4/24

Austin, Texas-based firm The Next Practices Group (NPG) is launching a proprietary service for B2B tech and health tech brands, using AI and data science to sift actionable intelligence on ideas and trends from technology leader communities. More.

Two Join Toluna C-Suite

15/4/24

Insights technology and panel provider Toluna has appointed Lucia Moir as Chief Operations Officer and promoted Priyanka Sarkar to Chief Research Officer. More.

View all related news items

Feature Archive / 2016-2017

Should Insight Communities be Branded or Unbranded? - Boston-based community specialist My-Take looks at how to decide - late Oct '17 (WEB )

3 lessons ... from Coca-Cola's global innovation community - from the Vision Critical blog, Oct '17 (WEB )

Five Challenges to Overcome - for Successful Market Research Online Communities - by Lisa Boughton, on GreenBook Blog, April '17.

Featured Suppliers

Toluna

Toluna enables organizations to generate valuable customer insight by combining its online market research panel and proprietary leading technology.

www.toluna-group.com

Vision Critical

Our interactive surveys, discussion forums and 3D environments provide interactive research solutions to our clients allowing them immediacy and clarity of insight.

www.visioncritical.com