Sampling and data collection provider Critical Mix has launched a digital ad effectiveness measurement tool called ADvance, which combines its global online survey community with customized technology to track digital campaign performance in real time. More.
Kristin Luck's strategic consultancy the Luck Collective has launched what it calls 'The Growth Collective', to help small groups of entrepreneurs uncover their next big breakthrough with support from like-minded peers. More.
Omnicom has moved its online community specialist C Space into its Interbrand Group, and at the same time named C Space CEO Charles Trevail as the new Chief Exec of Interbrand. He succeeds Jez Frampton who is retiring at the end of the year. More.
UK-based online communities expert Verve has expanded its North American offer, with the appointments of Marlene Kohn as VP Business Development and Kristin Render as Senior Research Manager. Bogdan Bucur, Director of Operations in London, also joins the Verve Chicago team.
Canada-based communities and research technology specialist Vision Critical has expanded its Sparq 3 customer intelligence platform, with the addition of new features such as artificial intelligence (AI) apps to optimize engagement and an enterprise-grade content sharing platform.
Toluna has added to its real-time insights platform QuickSurveys with the launch of QuickCommunities, a DIY product for building, creating and recruiting target consumers into a custom community.