The Trends & Technology Section of MrWeb

Online Communities & Custom Panels

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Recent News Items for...

Online Communities & Custom Panels
Critical Mix Unveils Ad Tracking Tool
Sampling and data collection provider Critical Mix has launched a digital ad effectiveness measurement tool called ADvance, which combines its global online survey community with customized technology to track digital campaign performance in real time. More.
Luck Launches Growth Support Service
Kristin Luck's strategic consultancy the Luck Collective has launched what it calls 'The Growth Collective', to help small groups of entrepreneurs uncover their next big breakthrough with support from like-minded peers. More.
Consumer MR Firm Sparkler Sold to PA Consulting Group
London-based consumer insight and brand strategy specialist Sparkler has been sold to change management consultancy PA Consulting Group (PA) for an undisclosed sum. More.
Online Communities & Custom Panels

Online Communities & Custom Panels in 2016-17

Some key stories...
MARU Debuts Multi-Market Community Platform
SSI Launches Suite of Self-Service MR Tools
MARU Group's tech and communities business Maru/Matchbox has launched a multi-market community-based intelligence platform called 'Global Connect' More.
Omnicom Moves C Space into Interbrand Group
MFour Expands in California and Arizona
Omnicom has moved its online community specialist C Space into its Interbrand Group, and at the same time named C Space CEO Charles Trevail as the new Chief Exec of Interbrand. He succeeds Jez Frampton who is retiring at the end of the year. More.
Research Now and SSI to Merge
Mobile Ad Firm Verve Buys Germany's matchinguu
Digital data solutions leaders Research Now and SSI have signed a merger agreement. Terms of the deal have not been disclosed. More.
Verve Hires Signal North American Push
Verve Hires Signal North American Push
UK-based online communities expert Verve has expanded its North American offer, with the appointments of Marlene Kohn as VP Business Development and Kristin Render as Senior Research Manager. Bogdan Bucur, Director of Operations in London, also joins the Verve Chicago team. More.
Sparq Platform Adds AI Apps and Content Sharing
MFour and Kantar Launch Social Media Ad Testing
Canada-based communities and research technology specialist Vision Critical has expanded its Sparq 3 customer intelligence platform, with the addition of new features such as artificial intelligence (AI) apps to optimize engagement and an enterprise-grade content sharing platform. More.
Lithium to Acquire Jive's Online Community Business
OnePoint Global Launches In-App Survey Solution
In the US, social media management and online community solutions provider Lithium Technologies has acquired Jive Software's external communities business, Jive-x, for an undisclosed sum. More.
Harris Interactive Launches 'PopUP Communities'
Harris Interactive Launches 'PopUP Communities'
In the UK, Harris Interactive has launched PopUP Communities, powered by Toluna technology and offering quick and cost-effective insights. More.
Toluna Launches QuickCommunities
Toluna Launches QuickCommunities
Toluna has added to its real-time insights platform QuickSurveys with the launch of QuickCommunities, a DIY product for building, creating and recruiting target consumers into a custom community. More.