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Online Communities & Custom Panels
Ipsos Seeks AI MR Lead with Billion Euro Investment
22/1/26
Ipsos has given details of a new strategic plan, designed to return it to 'a sustained pace of growth' and make it 'the AI augmented global market research leader'. Enhanced training of teams will be accompanied by investment in tech, AI and data totalling more than EUR 1 billion, over the next five years. More.
Generation Lab Launches Behavioral Data App Verb
22/1/26
In New York, research, data and tech company Generation Lab has officially launched its Verb platform, which uses an opt-in app to collect non-sensitive behavioral data from young consumers. More.
New Potentia Health Unit and 'Second Opinion' Panel
19/1/26
Potentia Insight has launched a new specialist division, Potentia Health, including a panel called Second Opinion, which has been developed in collaboration with, and is co-owned by, the charity Concerts for Carers. More.
The MRT Online Communities section is sponsored by:
Online Communities & Custom Panels in 2018
Some key stories...
Former MB and VC Leaders Launch Insight Holding Group
19/6/18
Former Millward Brown Global CEO Eileen Campbell has teamed up with Vision Critical founder Andrew Reid and his sister Jennifer, to launch a holding company called Reid Campbell Group, serving as a 'launch pad' for innovation in consumer insights.
More.
Cross-Tab and Blueocean Merge to Form Course5
7/6/18
Blueocean Market Intelligence and Cross-Tab - both companies within the Cross-Tab Group - have merged to form a new business called Course5, which combines their analytics, artificial intelligence and insights capabilities for corporate and MR agency clients.
More.
Toluna 'Evolves' into Platform-Based Insights Firm
6/6/18
Toluna has launched an end-to-end automated platform called TolunaInsights, and says the move marks its evolution from a sample and survey provider to a 'platform-based consumer insights company'.
More.
Fuel Cycle Launches All-in-One Insights Platform
26/4/18
Los Angeles-based MR and community intelligence specialist Fuel Cycle has launched a solution bringing multiple insights tools together into a single platform for corporate researchers.
More.
Maru Launches Panel Access Firm Maru/Blue
24/4/18
Tech-enabled insights group Maru has launched a business called Maru/Blue, dedicated to giving clients access to known respondents from market communities across Canada and North America.
More.
Harris Hires Lee as Head of Online Communities
18/4/18
In the UK, Harris Interactive has hired former Verve exec Jack Lee as Head of Online Communities, leading the growth and management of the communities business and working across delivery and R&D teams.
More.
Dub Becomes 'Further'
14/2/18
Online MR and technology company Dub has changed its name to Further, and rebranded its community platform IdeaStream as Together. The firm says this reflects changing market conditions and changing demands from its client base.
More.
New CEO for Lithium Technologies
6/2/18
In the US, social media management and online community solutions provider Lithium Technologies has appointed Pete Hess as Chief Executive Officer, succeeding Rob Tarkoff.
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White Label Launch for P2Sample
5/2/18
Programmatic sampling firm P2Sample has launched White Label and Private Label Panels, for clients looking to create their own research communities or monetize traffic and audiences.
More.