The Trends & Technology Section of MrWeb

Online Communities & Custom Panels

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Online Communities & Custom Panels
WPP Shortlists Four Kantar Bidders
17/5/19
Reports from several sources suggest that WPP has shortlisted private equity investors Bain Capital, Apollo, Platinum and a fourth undisclosed company to submit bids to buy a majority stake in its insight and analytics arm Kantar. More.
Maru/Blue Hires Nathan Pereira to Drive UK Growth
17/5/19
In London, respondent access specialist Maru/Blue has hired long-time industry exec Nathan Pereira as Business Development Director on its Agency and Enterprise team, tasked with helping grow the company's presence in the UK. More.
Munich Office and Three Hires for Cint
13/5/19
Sample management platform Cint has opened a second German office, in Munich, and hired former Dynata exec Oliver Tjarks to lead it as SVP Sales, Cint Deutschland GmbH. Senior Sales Director Patrycja Reinhart and Sales Director Marc Sörgel also join the office. More.
Online Communities & Custom Panels

Online Communities & Custom Panels in 2018

Some key stories...
Former MB and VC Leaders Launch Insight Holding Group
Former MB and VC Leaders Launch Insight Holding Group
19/6/18
Former Millward Brown Global CEO Eileen Campbell has teamed up with Vision Critical founder Andrew Reid and his sister Jennifer, to launch a holding company called Reid Campbell Group, serving as a 'launch pad' for innovation in consumer insights. More.
Cross-Tab and Blueocean Merge to Form Course5
Cross-Tab and Blueocean Merge to Form Course5
7/6/18
Blueocean Market Intelligence and Cross-Tab - both companies within the Cross-Tab Group - have merged to form a new business called Course5, which combines their analytics, artificial intelligence and insights capabilities for corporate and MR agency clients. More.
Toluna 'Evolves' into Platform-Based Insights Firm
Toluna 'Evolves' into Platform-Based Insights Firm
6/6/18
Toluna has launched an end-to-end automated platform called TolunaInsights, and says the move marks its evolution from a sample and survey provider to a 'platform-based consumer insights company'. More.
Fuel Cycle Launches All-in-One Insights Platform
Fuel Cycle Launches All-in-One Insights Platform
26/4/18
Los Angeles-based MR and community intelligence specialist Fuel Cycle has launched a solution bringing multiple insights tools together into a single platform for corporate researchers. More.
Maru Launches Panel Access Firm Maru/Blue
Maru Launches Panel Access Firm Maru/Blue
24/4/18
Tech-enabled insights group Maru has launched a business called Maru/Blue, dedicated to giving clients access to known respondents from market communities across Canada and North America. More.
Harris Hires Lee as Head of Online Communities
Harris Hires Lee as Head of Online Communities
18/4/18
In the UK, Harris Interactive has hired former Verve exec Jack Lee as Head of Online Communities, leading the growth and management of the communities business and working across delivery and R&D teams. More.
Dub Becomes 'Further'
Dub Becomes 'Further'
14/2/18
Online MR and technology company Dub has changed its name to Further, and rebranded its community platform IdeaStream as Together. The firm says this reflects changing market conditions and changing demands from its client base. More.
New CEO for Lithium Technologies
New CEO for Lithium Technologies
6/2/18
In the US, social media management and online community solutions provider Lithium Technologies has appointed Pete Hess as Chief Executive Officer, succeeding Rob Tarkoff. More.
White Label Launch for P2Sample
White Label Launch for P2Sample
5/2/18
Programmatic sampling firm P2Sample has launched White Label and Private Label Panels, for clients looking to create their own research communities or monetize traffic and audiences. More.