The Trends & Technology Section of MrWeb

Online Communities & Custom Panels

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Online Communities & Custom Panels
Next15's VIGA Buys thinqonline
17/7/18
MR software, services and solutions provider thinqonline has been sold to digital marcoms group Next15's data collection agency VIGA, for an undisclosed sum. More.
MARU Group Hires Chief People Officer
17/7/18
In Canada, tech-enabled MR and customer insights group MARU Group has appointed Dina Plahouras as Chief People Officer. More.
SIS Opens Digital Transformation Unit, Adds Services
16/7/18
New York-based SIS International Research has launched new services including video ethnography interviews and online research communities, and opened a Digital Transformation Unit which will focus on creating innovative new offers. More.
Online Communities & Custom Panels

Online Communities & Custom Panels in 2018

Some key stories...
Former MB and VC Leaders Launch Insight Holding Group
Former MB and VC Leaders Launch Insight Holding Group
19/6/18
Former Millward Brown Global CEO Eileen Campbell has teamed up with Vision Critical founder Andrew Reid and his sister Jennifer, to launch a holding company called Reid Campbell Group, serving as a 'launch pad' for innovation in consumer insights. More.
Cross-Tab and Blueocean Merge to Form Course5
Cross-Tab and Blueocean Merge to Form Course5
7/6/18
Blueocean Market Intelligence and Cross-Tab - both companies within the Cross-Tab Group - have merged to form a new business called Course5, which combines their analytics, artificial intelligence and insights capabilities for corporate and MR agency clients. More.
Toluna 'Evolves' into Platform-Based Insights Firm
Toluna 'Evolves' into Platform-Based Insights Firm
6/6/18
Toluna has launched an end-to-end automated platform called TolunaInsights, and says the move marks its evolution from a sample and survey provider to a 'platform-based consumer insights company'. More.
Fuel Cycle Launches All-in-One Insights Platform
Fuel Cycle Launches All-in-One Insights Platform
26/4/18
Los Angeles-based MR and community intelligence specialist Fuel Cycle has launched a solution bringing multiple insights tools together into a single platform for corporate researchers. More.
Maru Launches Panel Access Firm Maru/Blue
Maru Launches Panel Access Firm Maru/Blue
24/4/18
Tech-enabled insights group Maru has launched a business called Maru/Blue, dedicated to giving clients access to known respondents from market communities across Canada and North America. More.
Harris Hires Lee as Head of Online Communities
Harris Hires Lee as Head of Online Communities
18/4/18
In the UK, Harris Interactive has hired former Verve exec Jack Lee as Head of Online Communities, leading the growth and management of the communities business and working across delivery and R&D teams. More.
Dub Becomes 'Further'
Dub Becomes 'Further'
14/2/18
Online MR and technology company Dub has changed its name to Further, and rebranded its community platform IdeaStream as Together. The firm says this reflects changing market conditions and changing demands from its client base. More.
New CEO for Lithium Technologies
New CEO for Lithium Technologies
6/2/18
In the US, social media management and online community solutions provider Lithium Technologies has appointed Pete Hess as Chief Executive Officer, succeeding Rob Tarkoff. More.
White Label Launch for P2Sample
White Label Launch for P2Sample
5/2/18
Programmatic sampling firm P2Sample has launched White Label and Private Label Panels, for clients looking to create their own research communities or monetize traffic and audiences. More.