The Trends & Technology Section of MrWeb

Online Communities & Custom Panels

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Online Communities & Custom Panels
WPP to Sell 'Up to 80 Per Cent' of Kantar
16/11/18
WPP's Chief Financial Officer Paul Richardson says the group is planning to sell up to 80% of its market research division Kantar, in a bid to address recent weak company performance. More.
Former Gold Report Shows Growth for MR's Top 25
15/11/18
The Global Research Business Network (GRBN) has taken over the publishing of the AMA Gold Report, the annual compilation of the top revenue-generating MR firms operating in the US. GRBN has published its first report, in partnership with its author Diane Bowers. More.
Cint Strengthens Tech and Product Teams
13/11/18
Stockholm, Sweden-based panel exchange and management firm Cint has promoted Stefan Hök to Chief Product Officer, and hired Daniel Hecker as Senior Vice President of Products. More.
Online Communities & Custom Panels

Online Communities & Custom Panels in 2018

Some key stories...
Former MB and VC Leaders Launch Insight Holding Group
Former MB and VC Leaders Launch Insight Holding Group
19/6/18
Former Millward Brown Global CEO Eileen Campbell has teamed up with Vision Critical founder Andrew Reid and his sister Jennifer, to launch a holding company called Reid Campbell Group, serving as a 'launch pad' for innovation in consumer insights. More.
Cross-Tab and Blueocean Merge to Form Course5
Cross-Tab and Blueocean Merge to Form Course5
7/6/18
Blueocean Market Intelligence and Cross-Tab - both companies within the Cross-Tab Group - have merged to form a new business called Course5, which combines their analytics, artificial intelligence and insights capabilities for corporate and MR agency clients. More.
Toluna 'Evolves' into Platform-Based Insights Firm
Toluna 'Evolves' into Platform-Based Insights Firm
6/6/18
Toluna has launched an end-to-end automated platform called TolunaInsights, and says the move marks its evolution from a sample and survey provider to a 'platform-based consumer insights company'. More.
Fuel Cycle Launches All-in-One Insights Platform
Fuel Cycle Launches All-in-One Insights Platform
26/4/18
Los Angeles-based MR and community intelligence specialist Fuel Cycle has launched a solution bringing multiple insights tools together into a single platform for corporate researchers. More.
Maru Launches Panel Access Firm Maru/Blue
Maru Launches Panel Access Firm Maru/Blue
24/4/18
Tech-enabled insights group Maru has launched a business called Maru/Blue, dedicated to giving clients access to known respondents from market communities across Canada and North America. More.
Harris Hires Lee as Head of Online Communities
Harris Hires Lee as Head of Online Communities
18/4/18
In the UK, Harris Interactive has hired former Verve exec Jack Lee as Head of Online Communities, leading the growth and management of the communities business and working across delivery and R&D teams. More.
Dub Becomes 'Further'
Dub Becomes 'Further'
14/2/18
Online MR and technology company Dub has changed its name to Further, and rebranded its community platform IdeaStream as Together. The firm says this reflects changing market conditions and changing demands from its client base. More.
New CEO for Lithium Technologies
New CEO for Lithium Technologies
6/2/18
In the US, social media management and online community solutions provider Lithium Technologies has appointed Pete Hess as Chief Executive Officer, succeeding Rob Tarkoff. More.
White Label Launch for P2Sample
White Label Launch for P2Sample
5/2/18
Programmatic sampling firm P2Sample has launched White Label and Private Label Panels, for clients looking to create their own research communities or monetize traffic and audiences. More.