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Mobile Surveys & Monitoring

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Mobile Surveys & Monitoring
Reality Mine and Rippll in Transaction Data Deal
In the UK, mobile research tech firm RealityMine and transaction measurement services firm Rippll have partnered to allow clients single source access to digital behavioural capture and transaction data from Rippll's Open Banking technology. More.
CIMM Launches Passive TV Measurement Study
In New York, research-on-research body the Coalition for Innovative Media Measurement (CIMM) has partnered with media metrics technology company HyphaMetrics to launch the 'Passive TV Measurement Study', aiming to understand how time is spent across all TV platforms. More.
Affle Acquires App Retargeting Specialist Jampp
New Delhi, India-based consumer intelligence platform Affle has acquired programmatic marketing company Jampp, which specialises in retargeting mobile app customers. Terms of the deal have not been disclosed. More.
Mobile Surveys and Monitoring

Trade Associations - Mobile Surveys & Monitoring

Plus Guidelines and Standards
MMA - Global Marketing Body
LogoA global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...

Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
The UK's mobile industry trade association is the GSMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research] LogoGermany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.

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