MRT is sponsored by:
Recent News Items for...
Mobile Surveys & Monitoring
AOPS Hires Chief Operating Officer
24/9/26
In the US, independent healthcare fieldwork and data collection firm AOPS has appointed Michelle Hendrickx as Chief Operating Officer. More.
CleverTap Hires Queiroz to Drive LatAm Expansion
24/9/26
In Sao Paulo, customer engagement platform CleverTap has appointed Lohran Queiroz as Vice President for Latin America, where it sees potential for rapid growth. More.
TiVo Ads Integrates STB and Content Recognition Data
23/9/26
TiVo Ads has enhanced its U.S. TV Viewership Data offering, combining its set-top box (STB) data with automatic content recognition (ACR) data in a single, session-level feed. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.