MRT is sponsored by:
Recent News Items for...
Mobile Surveys & Monitoring
dunnhumby Pilots Retail Media 'network alliance'
18/6/26
Retail data company dunnhumby has launched the 'dunnhumby network alliance', billed as an antidote to the siloed nature of retail media data, and giving clients access to audiences and inventory across a range of retailers, audience providers and media owners. More.
AudienceProject to Report on Pinterest Campaigns
18/6/26
In London, independent cross-media measurement specialist AudienceProject has announced a direct integration with Pinterest, providing measurement of campaigns on the global visual search and discovery platform for advertisers and agencies. More.
Perion Adds Insights and Planning Agents
18/6/26
Ad tech company Perion has unveiled a self-serve agentic interface within its Perion One platform. Ask Perion includes an Insights Agent that answers campaign performance questions in plain language, and a Planning Agent that converts marketing briefs into cross-channel media plans. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.