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Recent News Items for...
Mobile Surveys & Monitoring
Infillion Buys Foursquare, Linking Ads to Outcomes
2/10/26
In the US, ad platform Infillion has announced the acquisition of location intelligence platform Foursquare, and will combine its real-world visitation data with Catalina's purchase intelligence to help advertisers link campaign activity to store visits and real-world purchases. More.
HomeServices Buys Real Estate Research & Strategy Firm
2/10/26
Real estate solutions company HomeServices of America has acquired 1000WATT, which provides strategy, research and creative focused on the residential market. HomeServices says the move supports its evolution 'from a quiet industry juggernaut to a leading voice for consumers and real estate professionals.' More.
Funds for Conversation Analyst Klang
2/10/26
Swedish AI company Klang is raising SEK 15 million ($US 1.5m) to further develop its software, which allows users to search and analyse conversations, providing transcriptions, summaries and insights. Funds will also support expansion in Japan and northern Europe, and around ten hires. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.