MRT is sponsored by:
Recent News Items for...
Mobile Surveys & Monitoring
Indian Readership Survey Revival Gathers Pace
6/11/26
Indian media research body MRUCI has given further details of its progress in reviving the Indian Readership Survey (IRS), which promises the country a unified cross-media currency; and has appointed research firm Inteliphyle to manage the study, and the separate fieldwork firms involved. More.
JioStar Hire Strengthens Sports Research Team
6/11/26
Former Ipsos and Kantar researcher Pankti Sidhpura has joined Indian media group JioStar as Research Manager, Sports. More.
PebblePost Changes Name, Plans More Channels
5/11/26
PebblePost has changed its name to Verastance, as it broadens its offering to help brands identify those most likely to buy next, reach them through various channels, and 'prove' which sales result from this. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.