MRT is sponsored by:
Recent News Items for...
Mobile Surveys & Monitoring
New AI Partner and Innovation Tool Launch for Kantar
18/3/26
Kantar has announced a strategic partnership with Quilt.AI, including a non-equity financial commitment by Kantar to co-develop joint offers. The first fruit of this new alliance is a new innovation tool, EvaluateExplorer. More.
Audio and Cinema Data Integrations for VideoAmp
18/3/26
Media planning and measurement platform VideoAmp has announced new first-party data integrations with SiriusXM Media and National CineMedia (NCM), strengthening its cross-platform planning solution VXP. More.
Flat Year for Comscore Revenue and Profit
17/3/26
Comscore has announced results for the fourth quarter and full year 2025, with annual revenue flat (+0.4%) at $357.5m and adjusted EBITDA also little changed, at $42.0m. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.