MRT is sponsored by:
Recent News Items for...
Mobile Surveys & Monitoring
NIQ, Similarweb Partner for AI Purchase Analysis
4/9/26
Global consumer intelligence group NIQ has partnered with digital analytics company Similarweb, to build a new solution helping brands, retailers and technology platforms track and evaluate purchase journeys taking place entirely within an AI environment. More.
Adobe Buys Marketing Intell / Automation Startup Rilo
4/9/26
Creative and marketing software giant Adobe has acquired an Indian start-up, Rilo, which focuses on marketing intelligence and the automation of marketing processes. Financial terms were not disclosed. More.
Launch of 'Azira One' Location Intelligence Platform
4/9/26
In Pasadena, CA, consumer insights platform Azira has launched an AI-based location intelligence platform, allowing clients such as destination Marketing Organisations (DMOs), tourism boards and travel brands to explore, analyze and visualize complex location data through natural language. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.