MRT is sponsored by:
Recent News Items for...
Mobile Surveys & Monitoring
$2.5m for Gamer Conversation Analyst Levellr
30/1/26
Levellr, which helps studios and brands understand gamer behavior by analysing conversations on gaming community Discord, has raised $2.5 million in seed funding. The money will be used to accelerate product development and expand the business. More.
Partners Promise Better Measurement for Retail Media
30/1/26
Swiss-based in-store audience intelligence firm Advertima is teaming up with OOH campaign platform Adtrac and digital signage specialist PADS4, to promise advertisers on in-store retail media the same kind of performance media capabilities available for online ads. More.
Wiland Promotes FanSignals Leader
30/1/26
In Colorado, predictive audience intelligence and marketing analytics firm Wiland has promoted Andre Murphy to Vice President of Sports and Entertainment. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.