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Recent News Items for...
Mobile Surveys & Monitoring
New CEO, Hire and More Promotions for VideoAmp
17/7/25
Audience measurement firm VideoAmp has a new CEO. Peter Liguori has been the company's Executive Chairman since 2023 and been a member of its Board for five years. Also promoted are Bryan Goski to CRO and Sharon Lee to Chief Legal Officer; while Dustin Jackson joins as CTO. More.
NYC Office and Key Hire for Walr
17/7/25
Data collection firm Walr has opened a US office in New York City, as part of its global expansion strategy; and has appointed Lydia Irving as its General Manager in North America. More.
Kantar Bows Rapid CX Solution, 'ExperienceEvaluator'
17/7/25
Kantar has this week launched a 'rapid and cost-effective' CX solution called ExperienceEvaluator, available on its Marketplace agile insights platform and allowing clients to benchmark and optimise customer experiences 'wherever they happen.' More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.