MRT is sponsored by:
Recent News Items for...
Mobile Surveys & Monitoring
New Mortar Tool Measures Uplift for One-Off Campaigns
10/11/25
Real-time marketing intelligence company Mortar AI has launched MMM Pulse, a new solution measuring the uplift provided for brands by specific campaigns, channels or experiments, with results in 'just a few weeks.' More.
Revenue Growth and Strong Profit for DoubleVerify
10/11/25
New York-based digital media measurement company DoubleVerify has reported revenue of $188.6m, up 11%, for the third quarter. Adjusted EBITDA was a healthy $65.9 million, a margin of 35%. More.
Ideally Hires Global Comms and Content Lead
7/11/25
In Australia, research and innovation platform Ideally has appointed former DDB Head of Marketing Lindsay Bennett as Global Communications and Content Lead. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.