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Mobile Surveys & Monitoring

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Mobile Surveys & Monitoring
US Insight Industry Grows 7.6% to $77bn Revenue
US industry body The Insights Association has published its annual Insights & Analytics Industry Report on the sector's size and growth in the country. 'Minor headwinds' have slowed overall growth after the rapid advances of 2021 and 2022, but at 7.6% it is still strong. Total US revenue is estimated at $77.0bn. More.
New Home for App Testing Platform HeadSpin
Montreal, Canada-based private equity firm PartnerOne has acquired app testing platform HeadSpin, whose founder was jailed for fraud earlier this year. PartnerOne has not disclosed details of the deal but suggested in a statement it had paid 'fair market value', denying rumours of a 'fire sale' price. More.
New Mumbai Location for Nielsen
Nielsen has leased a new 152,000 square foot site in Goregaon, a suburb of Mumbai. More.
Mobile Surveys and Monitoring

Trade Associations - Mobile Surveys & Monitoring

Plus Guidelines and Standards
MMA - Global Marketing Body
LogoA global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...

Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
The UK's mobile industry trade association is the GSMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research] LogoGermany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.

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