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Recent News Items for...
Mobile Surveys & Monitoring
OzTAM Invites Tenders for Australian TV Ratings
8/7/26
OzTAM, Australia's official video audience measurement body, is to conduct its first TV ratings contract tender in 25 years. Nielsen, which has been the ratings provider throughout that time, is expected to be one of the bidders. More.
Utzschneider Hands Over the Reins at IAS
7/7/26
In the US, Integral Ad Science (IAS) has appointed Lidiane Jones as Chief Executive Officer, immediately succeeding Lisa Utzschneider, who has spent more than seven years in the role and will remain with the company as Special Advisor to the Board for the rest of the year. More.
Former KLM-Air France Transformation Chief Joins Ipsos
7/7/26
Ipsos has appointed Claire Charbit in the role of 'Head of CEO's Office', joining the Executive Management Committee and reporting directly to CEO Jean Laurent Poitou. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.