MRT is sponsored by:
Recent News Items for...
Mobile Surveys & Monitoring
Microsoft Product Leader Joins Sprinklr Board
14/8/26
In the US, Unified CXM platform Sprinklr has appointed Jordi Ribas, a veteran of Microsoft and currently its President of Search & AI, to its Board of Directors. More.
aytm Begins Regular Publication of Quality Metrics
14/8/26
US-based res tech platform aytm has gone public with its data quality metrics, and says it will do so on a regular basis to promote transparency in the MR sector. The first Data Quality Benchmark Report contains every quality metric from 1.1 million survey attempts on the firm's proprietary panel, PaidViewpoint. More.
Burson Buys Predictive PR Intelligence Partner Limbik
13/8/26
WPP-owned global communications agency Burson has acquired Limbik Inc., the partner company with which it developed its Decipher predictive intelligence platform. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.