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Recent News Items for...
Mobile Surveys & Monitoring
Toluna Promotes for Two Sales Chief Roles
23/7/26
Toluna has appointed Chief Sales Officers for its two business units: Angela Morgans for Enterprise Business and Michael Dawson for its TolunaID offering. Both report directly to founder and CEO Frédéric-Charles Petit. More.
Pureprofile FY26 Results Break New Ground Again
23/7/26
Pureprofile has reported record revenue and profit for its 2026 financial year: EBITDA grew 25% to $6.5 million and revenue rose 16% (at constant currency) to $AUD 65.0 million. More.
Uptempo Boosts MMM Offer Following OptiMine Buy
23/7/26
In the US, marketing platform Uptempo has upgraded its MMM (Marketing Mix Modelling) offer with the launch of Uptempo Marketing Analytics, allowing marketers to measure the incremental revenue impact of their ad spend using the data they already have. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.