MRT is sponsored by:
Recent News Items for...
Mobile Surveys & Monitoring
Change of Provider for New Zealand TV Ratings
16/10/26
British company TV Beat is to replace Nielsen as provider of New Zealand's TV audience measurement contract, according to reports. TV Beat will operate a new solution based on first-party viewing data and combining ratings for broadcast and streaming video. More.
MFour Picks Miller to Oversee First-Party Data
16/10/26
In Irvine, California, MFour Data Research has named Sean Miller as Vice President, First-Party Data Engineering More.
Moloco, Haus Partner to Measure Incremental Lift
16/10/26
Performance advertising company Moloco has announced a partnership with Haus, promising clients independent, third-party incrementality measurement and decision-making for mobile app and CTV campaigns. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.