MRT is sponsored by:
Recent News Items for...
Mobile Surveys & Monitoring
Creative Analytics firm AdSkate Acquired
17/7/26
In Pittsburgh, USA, integrated marketing agency Brunner has acquired AdSkate, an AI-powered creative analytics and marketing intelligence platform helping brands and agencies to optimize campaign performance. Terms were not disclosed. More.
VideoAmp Withdrawn from Accreditation, MRC Confirms
16/7/26
US standards body the MRC says VideoAmp has removed its ratings from the audit / accreditation process, although it will reassess the position in 2027. In addition, Nielsen has withdrawn accreditation for its Nielsen One Ads service, pending the introduction of new methodologies. More.
Glance Adds Dutch Viewing Data
16/7/26
Glance, the international TV and video market intelligence division of French measurement company Mediametrie, has added the Total Video dataset of Dutch ad currency body National Media Onderzoek (NMO) to its services. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.