MRT is sponsored by:
Recent News Items for...
Mobile Surveys & Monitoring
MiQ Strengthens Sigma Platform
11/6/26
MiQ has added new AI-powered browsing and measurement capabilities to its Sigma platform, and expanded its global footprint. More.
New Vidmob360 Platform Integrates Data with AI Systems
11/6/26
In New York, creative measurement and optimization specialist Vidmob has announced a new platform called Vidmob360, feeding its data into clients' existing AI systems, enterprise tools and media workflows to aid their advertising decisions. More.
COO Dale and Data Chief Friedman Leave Comscore
10/6/26
Comscore has announced the departures this week of COO Greg Dale, and Frank Friedman, Head of Measurement and Chief Data and Analytics Officer. Newly appointed CEO Matt McLaughlin will officially assume their responsibilities for now. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.