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Recent News Items for...
Mobile Surveys & Monitoring
Comscore Follows Rentrak Sale with Change of CEO
28/5/26
A day after announcing the sale of its Movies business, which will be rebranded as Rentrak, Comscore has a new CEO. Matt McLaughlin takes up the post with immediate effect, replacing Jon Carpenter who will help with the transition and continue to advise the Board until October. More.
Former Kantar Media Leader Andy Brown Dies
28/5/26
Andy Brown, who as Chairman and CEO of Kantar Media oversaw the expansion of its international ratings and TGI services, has died aged 63. More.
Circana Adds Social Commerce Solution
28/5/26
Global retail data specialist Circana has launched a solution called Social Commerce, promising daily insights into the rapidly growing social commerce landscape, a channel which it says traditional point-of-sale data collection has not measured. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.