MRT is sponsored by:
Recent News Items for...
Mobile Surveys & Monitoring
Mitch Barns to Lead Ipsos in the Americas
29/10/26
Ipsos has appointed former Nielsen Chief Executive Mitch Barns as Chairman and CEO, Americas, beginning next week. Mary Ann Packo will leave the company at the end of November after a handover period, having spent two and a half years in the NA CEO role. More.
Fifty5Blue Buys Simantea and TRP Research
29/10/26
Media measurement group Fifty5Blue has announced the acquisitions of Simantea and TRP Research, adding capabilities in audience insight, consumer behaviour and measurement technology. More.
Former YouGov and Kantar Product Chief Joins ABCS
29/10/26
Ad effectiveness measurement specialist ABCS Insights has appointed Marc Ryan as Chief Product Officer. He previously held the same role at YouGov, and worked in senior positions at Kantar and Nielsen. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.