MRT is sponsored by:
Recent News Items for...
Mobile Surveys & Monitoring
Former Criteo CPO to Lead Prodege
18/9/26
Consumer marketing and research platform Prodege has appointed former Criteo exec Todd Parsons as Chief Executive, starting on 1st October. More.
dunnhumby Invests in AI Optimization Firm Azoma
18/9/26
dunnhumby Ventures, the VC division of the Tesco consumer data company, has invested in Azoma, a platform which measures and improves how AI shopping agents discover, interpret and recommend products for retailers and CPG brands. More.
Another Retail Media Measurement First for Albertsons
18/9/26
Albertsons Media Collective, the retail media arm of US chain Albertsons Companies, Inc., has launched a new measurement solution helping advertisers understand the incremental impact of media investments across major digital media platforms, through a single, deduplicated view. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.