MRT is sponsored by:
Recent News Items for...
Mobile Surveys & Monitoring
ICO Announces Potential £17m Fine for Clearview AI
29/11/21
In the UK, the Information Commissioner's Office (ICO) says it plans to impose a potential fine of just over £17m on facial recognition start-up Clearview AI, and has also issued a notice to stop the company further processing UK citizens' personal data. More.
IoT Data Firm Samsara Registers to Go Public
29/11/21
In the US, Internet of Things (IoT) data provider Samsara has filed a registration for an initial public offering (IPO) with the SEC, aiming to raise $100 million for future expansion initiatives. More.
Medallia Buys Fields Healthcare Research
26/11/21
US-based customer experience management specialist Medallia has acquired patient experience specialist Fields Healthcare Research, for an undisclosed sum. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.