MRT is sponsored by:
Recent News Items for...
Mobile Surveys & Monitoring
'Milestone Quarter' for Buoyant NIQ
13/11/26
Global consumer intelligence group NIQ has reported revenue of $1,119.1 million for the third quarter, representing 5.8% organic growth at constant currency ('OCC growth'). Profits jumped: adjusted EBITDA was up 17.8% to $263.6 million. More.
AppsFlyer Extends AI Capabilities
13/11/26
AppsFlyer has expanded its Agent Hub facility and launched new MCP tools, allowing users to delve into and act upon its data through automated workflows. Through governed agentic AI infrastructure. More.
Ipsos Wins Contract for Advanced Video Measure in KSA
12/11/26
In Riyadh, Saudi Arabia, ad currency awarding body Media Rating Company (MRC) has commissioned Ipsos to develop a new Integrated Video Audience Measurement service (IVAM). More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.