MRT is sponsored by:
Recent News Items for...
Mobile Surveys & Monitoring
Twitter and Nielsen Expand Audience Measurement Deal
9/4/21
Twitter has expanded the integration of Nielsen's cross-media audience measurement solutions into its video ad platform, to help advertisers with pre- and post-campaign planning and maximize their ad inventory. More.
DoubleVerify Hires Campbell as Chief Strategy Officer
9/4/21
US-based digital media measurement and analytics firm DoubleVerify (DV) has appointed former Nielsen SVP Doug Campbell as Chief Strategy Officer. More.
Funds for Video Data Platform IRIS.TV
9/4/21
Video data platform IRIS.TV has raised $18m in a Series B funding round, which it will use to accelerate the growth of its platform and API tools allowing video-level data targeting for Connected TV (CTV) and online video. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.