MRT is sponsored by:
Recent News Items for...
Mobile Surveys & Monitoring
Investor Reps and Independents Form New Dynata Board
21/10/24
First-party data company Dynata has a new Board of Directors, including representatives from investors Bain Capital, BlackRock Financial and First Eagle Investments; and independent directors Mitch Barns, Manish Bhatia and Eric Johnson. More.
YouGov Integrates Profiles with Audience Data
21/10/24
YouGov has added audience activation functionality to its Profiles solution, promising to 'bridge the gap' between insight, planning and activation for its clients. More.
Analytic Partners to Collaborate with Visa
18/10/24
Global payments giant Visa has announced a new agreement with Miami-based Analytic Partners, aiming to address commercial challenges faced by merchants and brands, including advertising ROI improvement. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.