MRT is sponsored by:
Recent News Items for...
Mobile Surveys & Monitoring
Measurement at the Heart of New Sponsorship Agency
16/10/25
In Canada, a new agency called Vero will aim to 'redefine how brands invest in corporate, sports and entertainment sponsorships,' supported from the start by a strategic research partnership with IMI Consulting. More.
Bauer Offers Targeting Based on Current Activity
16/10/25
Bauer Media has enhanced its AudioXi ad targeting service with the addition of 'Moment', allowing advertisers to target listeners based on their current mood and activity. The tool combines user data from mobile gaming, meditation and brain training apps, with Bauer's first party data. More.
New Basis Series Aims to Keep Clients Ahead of Trends
16/10/25
Transatlantic insight consultancy Basis Global has launched Basis Signals, a new quarterly series combining automated pattern detection and human interpretation to identify and explain early shifts in consumer behaviour. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.