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Recent News Items for...
Mobile Surveys & Monitoring
Kantar Brings in New CEO as Businesses Separate
15/9/25
Kantar has appointed former Accenture exec Paul Zwillenberg to lead its Insights / Profiles business, with the separation of Numerator under its own Chief Exec now well advanced. Zwillenberg joins the company this month, and Group CEO Chris Jansen will leave the business during Q1 2026 after a substantial handover period. More.
Redslim Buys Retailer Data Firm CatMan Solution
15/9/25
In Zug, Switzerland, end-to-end data management firm Redslim has announced the acquisition of retailer data specialist CatMan Solution. More.
S4 Net Revenue Drops 10% in First Half
15/9/25
Sir Martin Sorrell's S4 Capital has reported a 10.0% drop in first half net revenue, on a like-for-like basis (LFL), to £328.2m (c.$445m), with EBITDA down 30% LFL to £20.8m 'as expected'. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.