MRT is sponsored by:
Recent News Items for...
Mobile Surveys & Monitoring
TAM India Looking to Return as Currency Provider
11/9/26
With India's Ministry of Information and Broadcasting (MIB) having suspended provision of ad ratings by BARC India, pending renewal of its licence, onetime provider TAM India has once again applied for a licence to measure the country's audiences. More.
iKO to Provide Satellite Channel Audience Analytics
10/9/26
iKO Media Group (iKOMG) has launched iKOANALYTICS, a new analytics offer promising broadcasters and distributors deeper insight into the performance and consumption of channels distributed via satellite. The service combines satellite monitoring and distribution data with audience analytics. More.
Glance Hires Commercial Strategy Leader
9/9/26
International TV and video market intelligence provider Glance has appointed François Gioux as Sales Director. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.