MRT is sponsored by:
Recent News Items for...
Mobile Surveys & Monitoring
Radiocentre Research Leader Mark Barber to Step Down
9/10/26
UK commercial radio industry body Radiocentre has announced that its Planning Director Mark Barber will step down from the role after more than 25 years. More.
Hightouch Hires General Manager for EMEA
9/10/26
Marketing data firm Hightouch has named Matthew Lubeck as General Manager, EMEA. Lubeck will be based in London and will lead the company's GTM functions across the region. More.
CX Specialist Siena Raises $17 million Series A
9/10/26
New York-based Siena, an AI-driven CX platform which automates customer interactions for consumer brands, has secured $17 million in Series A funding, with which to build more autonomous agents and achieve its aim of becoming 'the Agent of Record for consumer brands.' More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.