MRT is sponsored by:
Recent News Items for...
Mobile Surveys & Monitoring
Amplitude Buys VoC Platform Kraftful
11/7/25
In San Francisco, digital analytics platform Amplitude has announced the acquisition of AI-native customer feedback startup Kraftful, promising clients a 360 degree view of their customers through a combination of quant user behavioral data and qual user feedback. More.
Rapid Growth for OOH Specialist billups
11/7/25
Independent out-of-home (OOH) ad agency billups has announced dramatic revenue growth of 73.8% in Q1 for its strategic, measurable campaign solutions; and says it has added 156 staff over the last twelve months, bringing total headcount to 365. The stats in part reflect a number of acquisitions. More.
Comscore, iSpot and VideoAmp Pass JIC Mid-Term Audit
10/7/25
In the US, the collaborative forum of media buyers and video suppliers known as the Joint Industry Committee (JIC) has completed its mid-term audit and confirmed the accreditation of three audience measurement firms, Comscore, iSpot and VideoAmp. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.