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Recent News Items for...
Mobile Surveys & Monitoring
AI Firm Uniphore Buys ActionIQ and Infoworks
6/12/24
Conversational AI and automation specialist Uniphore has acquired two data firms, ActionIQ and Infoworks, whose tech and expertise it says will extend its comprehensive end-to-end Enterprise AI platform and deliver 'the industry's first Zero Data AI Cloud'. More.
ISBA DG to Step Down but Remain as Chair of Origin
6/12/24
Phil Smith, Director General of the UK's ISBA is to step down from the role in the middle of next year, but will continue his work for the advertising body as Chair of its fledgling Origin cross-media audience measurement solution. More.
January Launch for Asian Streaming Measurement firm
5/12/24
A new company offering streaming video audience measurement is launching in Asia. Headquartered in Singapore, OnDemandIQ will initially cover 'all SEA markets' as well as Taiwan, and will expand to Japan and South Korea months later. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.