MRT is sponsored by:
Recent News Items for...
Mobile Surveys & Monitoring
i-Genie Unveils Online Engagement Tracker
20/5/26
US-based consumer insights firm i-Genie.ai has launched Impact IQ, which tracks social media conversations and search patterns to help brands understand how their digital marketing investments drive online engagement. Data is presented in a dashboard including the firm's agentic interface Presto. More.
Retail Sensor and Data Firm RADAR Raises $170m
20/5/26
Retail intelligence platform RADAR has secured $170m in Series B funding, at a valuation of $1 billion, with which to develop of next-generation sensor hardware, accelerate deployment across retailers, and expand in Canada, EMEA and Latin America. The firm also hired Abi Viswanathan as its new CFO. More.
ISBA's Origin Seeks New Chief Exec
19/5/26
Tom George has stepped down as CEO of Origin, the cross-media measurement initiative operated by the ISBA, after nearly four years in the role. He is replaced on an interim basis by ISBA Director of Media Steve Chester. More.
MRT is sponsored by:
Trade Associations - Mobile Surveys & Monitoring
Plus Guidelines and Standards
MMA - Global Marketing Body
A global organisation covering the broader marketing area, but with its own information wing, MMA Market Intelligence, and a...Research and Metrics Committee
The Research and Metrics Committee's charter is to help identify MMA members' overall research and metrics needs, and to help locate, create, analyze or disseminate authoritative intelligence and analysis so that MMA, its members, and other ecosystem stakeholders can make confident decisions about mobile marketing.
Location-Based Marketing Association (LBMA)
An international group dedicated to fostering research, education and collaborative innovation in the sector. Members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. LBMA.
Arbeitsgemeinschaft Online Forschung (AGOF)
[Working Group for Online Media Research]
Germany's AGOF is an affiliation of the leading online marketers in the country, founded in December 2002 to provide standards in Internet advertising and online research, including both standardised online coverage currency and comprehensive data on online media consumption.An English language home page is available.