Consumer intelligence provider NIQ has partnered with burger giant McDonald's USA to develop a new module called Cultural Resonance, part of its BASES ad testing portfolio. More.
In the US, unified customer experience management platform Sprinklr has announced fourth quarter and full year results for the period ended January 31st 2024. Q4 revenue was up 17% to $194.2m, while non-GAAP operating income more than doubled to $32.4m. Full year revenue was $732.4m, up 18%. More.
Customer engagement specialist Verint has announced Q4 and full year results for the period ending January 31st 2024. Q4 revenue grew 12% year-on-year to $265m, while full year revenue crept up just 0.9% to $910m. Full year net income more than doubled to $39.6m. More.
A Modal Model of Mums - by Bryan Urbick - CEO & President, Consumer Knowledge Centre Ltd.
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