CSM Media Research has been chosen to provide the official ratings for television audience in Hong Kong, for the next six years. The new 'HKTAM' service will incorporate new PeopleMeter and content recognition technologies from Kantar, which is one of CSM's shareholders. More.
Media measurement company VideoAmp has teamed up with search-based real-time insights firm Captify to provide clients with scalable, identity-based search lift measurement, linking household-level ad viewing with real-world search behavior. More.
Retail media tech specialist Zitcha has appointed Alberto Vergara as Head of Data and AI, charged with leading the firm's 'evolution' into a platform focused on understanding customer needs and matching audiences with brands. More.
A Modal Model of Mums - by Bryan Urbick - CEO & President, Consumer Knowledge Centre Ltd.
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