Seattle company BluePill has raised $6m in seed funding, for a platform using digital twins to predict consumer reaction to new products, ideas and campaigns. More.
Ipsos has expanded its Global Influentials (IGI) survey for 2025, promising 'the most comprehensive look yet' at cross-media consumption, brand preferences and attitudes among the top 20% of household incomes and company leaders. Enhancements include new LatAm markets and deep dives into specific sectors. More.
Global consumer intelligence provider NIQ has announced a deal with Amazon Marketing Cloud (AMC), to assess the impact of cross-platform advertising across linear TV and Amazon Ads inventory in Italy. The partnership will use data from NIQ's Italian single-source consumer panel, Sinottica. More.
A Modal Model of Mums - by Bryan Urbick - CEO & President, Consumer Knowledge Centre Ltd.
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Maritz Research is a full service marketing research agency. We help clients achieve their full potential through understanding the attitudes and behaviour of their customers, employees and channel partners. We do that by studying the dynamics of choice, experience and loyalty. www.maritzresearch.co.uk
Consumer Knowledge Centre Ltd
CKC specializes in qualitative work with children aged 18 months – 17+ years, young adults, parents, and with ‘Prime-Timers’ aged 55+. www.consumer-knowledge.com
Market Probe is a global market research firm specializing in customer, employee and brand stakeholder research. We provide full-service strategic guidance and business solutions to a global client-base. 
CKC specializes in qualitative work with children aged 18 months – 17+ years, young adults, parents, and with ‘Prime-Timers’ aged 55+. 
