In Riyadh, Saudi Arabia, ad currency awarding body Media Rating Company (MRC) has commissioned Ipsos to develop a new Integrated Video Audience Measurement service (IVAM). More.
In Lisbon, Portugal, marketing tech company Spangle AI has rolled out Product Intelligence 360, described as 'a living record for every product,' carrying details of what it is, how it performs and what customers say, and updated as demand changes. More.
A Modal Model of Mums - by Bryan Urbick - CEO & President, Consumer Knowledge Centre Ltd.
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