Ad tech and consumer data firm LoopMe has announced a partnership with data company Acxiom, making use of the former's survey-based Audience & Measurement Platform (AMP) to develop custom audiences. More.
In California, omnichannel shoppable media solutions firm PriceSpider has upgraded its Shoppable and Price Monitoring product suites, promising brands 'deeper insights and more control over the path to purchase.' More.
Consumer intelligence company NIQ has announced an alliance with WeArisma, a creator marketing measurement and optimization platform for brands and agencies. The deal promises advertisers worldwide a better understanding of the impact - including sales - of paid and organic influencer marketing. More.
A Modal Model of Mums - by Bryan Urbick - CEO & President, Consumer Knowledge Centre Ltd.
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