Keeping it Real - John Rae of CACI on socio-demographics in changing communities.

Not Just a Black Box - Laura Morris of Brass on common mistakes in segmentation.

Net Promoter Score – a simple plan or a bridge too far? - Paul Crooke and Jeremy Marshall on the controversial NPS

What is Satisfactory? – some musings on CRM - Ian Addie of Nunwood considers advocacy

Non-compensatory choices – or do as I say not as I do - Jeremy Griffiths on choosing a brand

Hyper-personalisation-a gift for researchers - Bryan Urbick on branding

Data Mining for Market Research Projects - by Dr Kurt Pflughoeft - SVP of Marketing Sciences, MarketProbe.

Market Segmentation: what to look for in your prospective partner agency - by Jeremy Griffiths - Director of Marketing Sciences, Maritz.

All Mixed Up - by Bryan Urbick - CEO & President, Consumer Knowledge Centre Ltd.

Using the Random Forests Techniques to Expand Key Driver Analysis - by Dr Kurt Pflughoeft - SVP of Marketing Sciences, MarketProbe.

Market Segmentation: Best practices and keys to success - by Jeremy Griffiths - Director of Marketing Sciences, Maritz.

A Modal Model of Mums - by Bryan Urbick - CEO & President, Consumer Knowledge Centre Ltd.

FEATURED SUPPLIERS

Market Probe Market Probe is a global market research firm specializing in customer, employee and brand stakeholder research. We provide full-service strategic guidance and business solutions to a global client-base. www.marketprobe.com   Maritz Research Maritz Research is a full service marketing research agency. We help clients achieve their full potential through understanding the attitudes and behaviour of their customers, employees and channel partners. We do that by studying the dynamics of choice, experience and loyalty. www.maritzresearch.co.uk Consumer Knowledge Centre Ltd CKC specializes in qualitative work with children aged 18 months – 17+ years, young adults, parents, and with ‘Prime-Timers’ aged 55+. www.consumer-knowledge.com

CURRENT JOBS IN THIS SECTOR