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Today we are beginning the roll-out of the InsightClopedia (IC), MrWeb's biggest new feature in a very long time. The IC immediately replaces our existing directories, events listing and news search, but aims to go way beyond that and provide a search engine and comprehensive reference source for the insights world.
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In New York, consumer insights, brand strategy and product innovation group Material has announced the arrival of three new leaders at SVP level: Marisa McMahon joins as Consumer Portfolio Lead, Erik Overby as Healthcare Portfolio Lead and Mark Burles will focus on tech and B2B companies.
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In New Jersey, former Synovate and Ipsos colleagues Barbara Deradorian and Carol George have teamed up to launch Affordable Research, a new consultancy promising to help small and medium-sized companies with customer insights and strategy.
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Pureprofile has released preliminary results for its 3rd financial quarter, ending March 31st. Revenue rose 16% year-on-year to $AUD 12.7m, and EBITDA was up by the same percentage to $AUD 0.6m.
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In New York, audio intelligence firm Veritonic has upgraded its Creative Measurement solution to provide a 'robust, end-to-end' audio asset testing and optimization service, with new features simplifying the setup process and strengthening team collaboration. More
London-based media agency The Kite Factory has announced the opening of a dedicated growth consultancy called Ascend, which it says will focus on 'Insight, Change, and Innovation'. More
ACKWEST Group, the holding company recently formed by MR industry veterans Hugh Davis and Keith Price, has acquired the consumer panel assets of MySoapBox from Interviewing Services of America (ISA), which in turn is to exit the first-party panel business. The buy boosts ACKWEST's existing TestSet panel. More
Consumer intelligence group NIQ has announced a global strategic collaboration with ad tech company The Trade Desk. NIQ's omnichannel shopping behavior and purchasing data will be integrated into The Trade Desk's platform to enhance ad planning and activation, under a new brand, Consumer Canvas. More
Communities-based insights consultancy Human8 has appointed Asha Pope as People & Culture Director for its US operations. More
British full service agency Vision One has appointed Leah Doyle as Insight Manager. More
In London, ad tech company PubMatic has announced two senior hires: Kavita Veeramah Collins as Senior Director of Advertiser Solutions CTV and Silvia Gorra as Senior Marketing Director for the EMEA region. More
AI-powered SaaS pricing and selling solutions firm PROS Holdings has appointed Katie May to its Board as an independent Director, effective immediately. She brings expertise in eCommerce, digital transformation and high-growth SaaS strategies. More
| 29th Jan 2025 | Qual360 Europe Conference - Berlin, Germany |
| 11th Feb 2025 | QRCA Annual Conference - Philadelphia, PA, USA |
| Wiesbaden / Frankfurt, Germany | Succeet 2025 - |
| 18th Feb 2025 | IIEX Asia Pacific - Bangkok, Thailand |
| 19th Feb 2025 | UX360 Research Virtual Summit - Virtual |
| 19th Feb 2025 | ESOMAR Insight Summit - Brussels, Belgium |
