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Forrester Revenues up 13% in 2011 - February 10 2012
Technology specialist Forrester Research has reported an 11% jump in 2011 fourth quarter revenue to $74.7m, up from $67.1m in the prior year period. For the full year, revenue increased 13% to $283.6m from $250.7m in 2010. Continue
Habari Firms Combine for New Digital Agency - February 10 2012
In South Africa, Adrian Hewlett, the CEO and founder of media and marketing business Habari has combined the group’s below-the-line (BTL), market research, digital, and social media businesses to launch a new integrated ad agency called Machine. More
Google and KN Launch Screenwise Panel - February 10 2012
Google has partnered with US-based consumer specialist Knowledge Networks to launch a panel of web users, who will opt in and be paid to allow the search giant to track the sites they visit and how they use them. More
Normoyle Leaving Head of Audience Role at BBC - February 10 2012
According to reports in the press, the BBC’s Director of Marketing & Audiences Helen Normoyle is leaving the broadcaster in May, to become Chief Marketing Officer at furniture retailer DFS. More
thismoment Buys Social Media Analyst - February 10 2012
In the US, social media monitoring and engagement platform the Position2 Brand Monitor has been acquired by thismoment, a company providing software for the management of social media content. Terms of the deal were not disclosed. More
Bazaarvoice Aims for $90m IPO - February 10 2012
US-based word-of-mouth specialist Bazaarvoice has announced it is to launch an initial public offering (IPO) of approximately 9.4 million shares, 9 million of which will have a target price range of between $8 and $10, with a further 484,000 offered by existing shareholders. More
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