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The global MR industry's daily paper since 2000

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14/12/17
Article Headline
Posted: 14/12/17

The UK's top 100 individual market research agencies reported 'strong but slowing' growth of 2.8% in 2016, according to the latest League Tables from the MRS (Market Research Society).

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Article Headline
Posted: 14/12/17

In the US, app data platform mParticle has launched a software development kit (SDK) allowing brands to collect data from their Xbox games and apps and combine it with customer data drawn from other platforms.

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Article Headline
Posted: 14/12/17

Online qual software and services provider Dub has launched a mobile research app called Tandem, to help capture respondents' in-moment thoughts and feelings.

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Article Headline
Posted: 14/12/17

US-based consumer data giant IRI has partnered with video analytics and audience measurement specialist Limbik, offering help to marketers in creating more effective video advertising content.

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Also in today's news...

Article Heading

comScore Debuts Plan Metrix Multi-Platform

Posted: 14/12/17

comScore has launched a tool called Plan Metrix Multi-Platform, which combines data on consumers' desktop and mobile behavior with information about their lifestyles, interests, attitudes and demographics. More

Article Heading

Chinese Firms to Develop Video Analysis Technologies

Posted: 14/12/17

In China, marketing data and technology provider Miaozhen Systems is to invest an undisclosed amount in tech-based consulting firm MaLogic, as part of a partnership deal through which the firms will jointly develop video analysis and image recognition technologies. More

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Qualtrics Hires Former Microsoft CXO

Posted: 13/12/17

US-based experience management solutions firm Qualtrics has appointed Microsoft veteran Julie Larson-Green as Chief Experience Officer (CXO), advising clients on how to develop their experience management strategies. More

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dunnhumby Launches Retail Data Science Show

Posted: 13/12/17

Tesco-owned customer data business dunnhumby has launched an online documentary series focusing on innovation in North America's food retail industry, with the first episode airing today. More

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Research Now and FullContact in Social Media Data Deal

Posted: 13/12/17

Digital data collection specialist Research Now has announced a social media data partnership with customer intelligence platform FullContact, to deliver '360-degree' person, customer, and relationship insights. More

Recent Appointments

Recent Appointments...

Burke, Inc.

Posted: December 4 2017

Cincinnati, Ohio-based Burke, Inc. has promoted Xavier Quenaudon to Senior Vice President, Client Services. More

DeSola Group

Posted: November 22 2017

In New York, marcoms firm DeSola Group has appointed research and communications strategist and former maslansky + partners exec Patrick Buckley as a Consultant. More

Full Circle Research

Posted: November 20 2017

Potomac, MD-based Full Circle Research has appointed former Lightspeed exec Tobin Bailey, Jr. as VP Client Development. More