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28/3/24
Article Headline
Posted: 28/3/24

Consumer intelligence provider NIQ has partnered with burger giant McDonald's USA to develop a new module called Cultural Resonance, part of its BASES ad testing portfolio.

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Article Headline
Posted: 28/3/24

In the US, unified customer experience management platform Sprinklr has announced fourth quarter and full year results for the period ended January 31st 2024. Q4 revenue was up 17% to $194.2m, while non-GAAP operating income more than doubled to $32.4m. Full year revenue was $732.4m, up 18%.

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Article Headline
Posted: 28/3/24

Personalized video content creation platform VidMob has brought in Matt Young as Chief Revenue Officer, promoted Erin Arnett to VP Client Solutions and Global Brands, and moved interim CRO JP Maheu into the role of strategic advisor.

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Article Headline
Posted: 28/3/24

Customer engagement specialist Verint has announced Q4 and full year results for the period ending January 31st 2024. Q4 revenue grew 12% year-on-year to $265m, while full year revenue crept up just 0.9% to $910m. Full year net income more than doubled to $39.6m.

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Also in today's news...

Article Heading

Veritone Launches Chat-Based Media Data Interface

Posted: 28/3/24

Denver, Colorado-based AI solutions firm Veritone, Inc. has launched a conversational intelligence solution called Ask Veri, allowing users of its Digital Media Hub (DMH) to get actionable insights from their media archive data via simple chat. More

Article Heading

Funds for Data Management Tech Firm Observe

Posted: 28/3/24

San Mateo, CA-based Observe, which helps clients store, manage and analyze their business data, has raised $115m in a Series B funding round, earmarked for expansion in North America. More

Article Heading

MCI Buys Mystery Shopper and CX Firm Market Force

Posted: 27/3/24

MCI, a tech-enabled business services conglomerate headquartered in Miami Beach, FL, has agreed to acquire Atlanta, GA-based Market Force Information, whose range of CX solutions includes customer feedback surveys, mystery shopping, operational audits and competitive benchmarking. More

Article Heading

US Media Ratings Bodies Clarify Their Relationship

Posted: 27/3/24

In the US, the Media Rating Council (MRC) as issued a joint statement with the 'JIC' set up at the beginning of last year by OpenAP, the Video Advertising Bureau and a group of TV broadcasters - to clarify the distinct roles and approaches of the two bodies. More

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Triton Buys Podcast Insights Specialist Sounder

Posted: 27/3/24

In New York, digital audio and broadcast radio tech and services firm Triton Digital has acquired audio intelligence platform Sounder. More

Recent Appointments

Recent Appointments...

BEESY Strategy

Posted: March 26 2024

New Jersey-based applied behavioral science insights agency BEESY Strategy has appointed Rex Chng as an Operations Associate More

Touchstone Research

Posted: March 25 2024

In the US, Touchstone Research has promoted Alexis Warnick to Research Manager within its qual division, where she will oversee a team of project directors working across a number of client accounts. More

GBK Collective

Posted: March 13 2024

New York-based marketing strategy and consumer behavior specialist GBK Collective has appointed Professor Kevin Lane Keller, marketing author and E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College, to its advisory board. More

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MR Events & Training Courses

MR Events and Training Courses

A selection of upcoming events & Training courses.

30th Jan 2024 UX360 Research Summit - Virtual
7th Feb 2024 15th Annual Pharma Market Research Conference - USA
22nd Feb 2024 Qual360 - Europe - Berlin, Germany
13th Mar 2024 Qual360, North America - USA
17th Apr 2024 MRMW APAC - Singapore
16th May 2024 UX360 Research Summit - Europe - Berlin, Germany