Former ESOMAR President Dan Foreman has taken on another Non-Executive Director role, this time with Amsterdam-based consumer insights platform Veylinx.
The Veylinx platform is used for product and concept testing, and also uses auctions to generate insights based on actual purchase behaviour. Foreman (pictured) joins with a background that includes working as Chief Marketing Executive at consumer insight technology firm Lumi Mobile and CEO of full service agency Insight International. He led international business development for ActiveGroup, was MD of online agency Opinium, and set up the London office for FocusVision. He has also worked agency side at WFCA, Incite, Added Value and Research International, and client side as Research Director at Kimberly-Clark.
In addition to his new NED role, Foreman is Chairman of online research app platform ZappiStore and social media analysis specialst Bakamo.Social; and holds NED roles at research workflow automation specialist Intellection Software, social media intelligence company Replise, emerging markets panel specialist Borderless Access, technology firm Dalia Research, and qualitative analytics and customer insights specialist YouEye. He was previously President of ESOMAR, and outside the MR sector, he is also an NED at Able Engineering and at hotel group Drake & Cavendish.
Anouar El Haji, founder and CEO of Veylinx, comments: 'Dan Foreman is well-known and regarded for his passion and innovation in the market research industry. Combined with his experience at various market research firms and proven entrepreneurial track record, I'm confident that he will add considerable industry expertise to accelerate Veylinx's growth'.
Web site: www.veylinx.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.