Mobile Research in 2010/2011

GfK Launches Mobile Web Measure - Jan 7 2011

GfK Retail & Technology has launched the ‘Network Intelligence Solution’ (NIS), a new tool using data from operators’ IP traffic to produce insights into daily mobile Internet usage.

A Quarter of US Adults Now in Cellphone-only Households - Dec 22 2010

Around a quarter (24.9%) of Americans no longer have home telephones, according to a report published by the Center for Disease Control (CDC), which warns that the potential for bias due to undercoverage remains a ‘real and growing threat’ to surveys.

IAB Launches Mobile Center of Excellence - Dec 10 2010

The Interactive Advertising Bureau (IAB) has continued its recent activity in the mobile arena with the launch of a Mobile Marketing Center of Excellence.

Mobile Measurement Standards Aired - Nov 10 2010

Two US-based bodies, the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA) have released guidelines aimed at standardizing key metrics for mobile audience measurement.

Mob4Hire Debuts Mobile Usability Ratings System - Oct 6 2010

Canadian-based mobile testing and market research community Mob4Hire has launched a rating system for ‘mobile usability excellence’ - focused on identifying and creating high quality mobile apps, web sites and other media.

Webtrends Develops BlackBerry App Solution - Sep 28 2010

BlackBerry smartphone manufacturer Research in Motion and web analytics specialist Webtrends have partnered to develop a solution which enables BlackBerry developers to add measurement options to their applications.

Japanese Launch for comScore’s Mobile Measure - Sep 22 2010

comScore has launched its syndicated mobile measurement service MobiLens in Japan. This is the first Asian launch for the service, which currently serves the US, the UK, France, Germany, Italy and Spain.

One Privacy Case is Settled, Another Begins - Sep 18 2010

US firm Echometrix has paid $100,000 to settle a case with New York Attorney General Andrew Cuomo over accusations of ‘deceptive’ selling of information about children’s online activity to third parties for market intelligence purposes. Separately, this week another US firm was also accused of mobile tracking without permission.

Mobile Analytics Firm Hires Data Privacy Expert - Sep 9 2010

Mobile data analytics firm Umber Systems has appointed online consumer privacy expert Mark Connon as Corporate Development and Chief Privacy Officer, responsible for driving data monetization and overseeing its privacy strategy.

uSamp to Launch Mobile Survey Platform - Aug 25 2010

Online panel and technology company uSamp is testing a mobile survey platform providing researchers with access to millions of users of smart phones and mobile devices, and exploiting the rise of ‘check-in’ location sharing for precise geographical targeting.

Western Wats Debuts Mobile Survey Solution - July 19 2010

In the US, data collection firm Western Wats has launched a research solution which combines its mobile survey platform with its panel of mobile users.

ABCi Partners to Provide Mobile Usage Stats - July 19 2010

In the US, ABCi, the digital wing of the Audit Bureau of Circulations, has entered a partnership with mobile media solutions provider Handmark to provide detailed, audited mobile usage statistics for publishers and advertisers.

Confirmit Adds SMS Survey Extension - July 8 2010

Market research software provider Confirmit has launched a new SMS Survey extension, to enable users to reach more people with tailored text-based cell phone surveys