Mobile Surveys & Monitoring
24/4/24
Adwanted UK has launched AudioLab, a solution offering real-time tracking and measurement of impressions and listen-through rate on digital audio platforms, including streaming and podcast.
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24/4/24
Digital media measurement specialist DoubleVerify has been awarded MRC accreditation for Video Viewable Impressions and related viewability metrics in the Connected TV (CTV) environment.
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23/4/24
In the US, Dylan Mabin is leaving out of home (OOH) audience measurement body Geopath, after sixteen years with the organisation and three as its President. He will stay until a replacement has been recruited and onboarded.
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