The Trends & Technology Section of MrWeb

Mobile Surveys & Monitoring

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Mobile Surveys & Monitoring
SimpleReach Launches Standardized Video Measure
20/7/18
In New York, data cloud SimpleReach has launched an all-in-one video measurement platform, through which brands can track owned, publisher partner, and influencer video performance across all digital media using their own standardized metric definitions. More.
Uber Hires First Privacy and Data Protection Leaders
19/7/18
Taxi app Uber has hired Intel's former privacy and security legal practice leader Ruby Zefo as its first Chief Privacy Officer (CPO), and former Tom Tom VP Privacy & Security Simon Hania as Data Protection Officer (DPO). More.
Amobee Wins Bid to Buy Videology Assets
18/7/18
Mobile ad targeting firm Amobee has won a court-supervised auction to buy certain assets from TV and online ad targeting specialist Videology for approximately $101m. More.
Mobile Surveys and Monitoring

Mobile Surveys & Monitoring in 2016-17

Some key stories...
SSI Launches Suite of Self-Service MR Tools
SSI Launches Suite of Self-Service MR Tools
6/9/17
Research data solutions firm SSI has launched a self-service suite of tools, for use by experts and novices. The tools cover everything from sampling and survey building to reporting of results. More.
MFour Expands in California and Arizona
MFour Expands in California and Arizona
9/8/17
US in-app survey technology specialist MFour Mobile Research has taken the entire seventh floor of its current Newport Beach Gateway office, increasing its floor space from 14,000 to 22,000 square feet. In addition, the firm will be opening its first satellite branch in Scottsdale, Arizona next month. More.
Mobile Ad Firm Verve Buys Germany's matchinguu
Mobile Ad Firm Verve Buys Germany's matchinguu
20/6/17
London-based mobile marketing company Verve has acquired German proximity-based push marketing specialist matchinguu for an undisclosed sum. More.
UBMobile Launches Gesture-Based Surveys Platform
UBMobile Launches Gesture-Based Surveys Platform
8/6/17
In the US, mobile-based consumer engagement and insights firm UBMobile has launched a 'Gesture-Based Surveys' platform (GBS), using mobile device actions such as dragging, swiping, tapping, and capturing images and videos. More.
MFour and Kantar Launch Social Media Ad Testing
MFour and Kantar Launch Social Media Ad Testing
26/5/17
In the US, MFour Mobile Research and Kantar Added Value have partnered to launch a mobile ad testing solution for Facebook and other social media sites. More.
OnePoint Global Launches In-App Survey Solution
OnePoint Global Launches In-App Survey Solution
4/5/17
Mobile survey technology provider OnePoint Global has launched In-App, a mobile survey solution which collects feedback from inside an existing customer app, regardless of whether consumers are online or off-line. More.
MFour To Add 'At Least 77' Roles under New Tax Deal
MFour To Add 'At Least 77' Roles under New Tax Deal
20/4/17
In the US, mobile-first research tech company MFour has received $680k in tax credits from California's state government, contingent on the firm creating at least 77 full-time staff positions in the region over the next five years. More.
Mobile Survey Firm Dalia Secures Investment Funding
Mobile Survey Firm Dalia Secures Investment Funding
26/1/17
Berlin, Germany-based mobile survey specialist Dalia has raised $7m in a Series A round of funding, for investments including data science and machine learning capabilities, and further expansion of its real-time analytics and attribution services. More.