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Recent News Items for...
Mobile Surveys & Monitoring
New Australian OOH Measurement System is Finally Live
10/3/26
Australia's new Move out-of-home audience measurement tool is live, more than six years after plans were first announced by the Outdoor Media Association (OMA). More.
Outra Hires Leader for New Dedicated Agency Team
10/3/26
London-based property and household intelligence company Outra has appointed Kimberley Joyce as Head of Agency, with a remit to establish the firm's first dedicated agency team and drive strategic partnerships. More.
MRC Thumbs Up for Zefr's YouTube Analysis
10/3/26
US firm Zefr has received MRC accreditation for its brand safety and suitability labeling and reporting of YouTube video content across screens. The firm is already accredited for third-party viewability reporting on the platform. More.
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Mobile Surveys & Monitoring in 2018
Some key stories...
Forrester Acquires FeedbackNow and GlimpzIt
10/7/18
Technology consultancy Forrester has acquired two firms, both for undisclosed sums: FeedbackNow, which makes real-time passenger feedback systems for measuring customer experience; and machine-learning-based consumer video poll platform GlimpzIt.
More.
Former MB and VC Leaders Launch Insight Holding Group
19/6/18
Former Millward Brown Global CEO Eileen Campbell has teamed up with Vision Critical founder Andrew Reid and his sister Jennifer, to launch a holding company called Reid Campbell Group, serving as a 'launch pad' for innovation in consumer insights.
More.
Critical Mix Acquires UBMobile
19/6/18
Sampling and data collection provider Critical Mix has acquired mobile-based research tech and services company UBMobile. Both are part of consumer insights holding group Reimagine.
More.
OnePoint to Offer AR Questions within Survey App
18/6/18
Mobile survey solutions provider OnePoint Global has announced plans to offer Augmented Reality (AR) question types within its Survey App, and says it is the first to offer this option.
More.
Cross-Tab and Blueocean Merge to Form Course5
7/6/18
Blueocean Market Intelligence and Cross-Tab - both companies within the Cross-Tab Group - have merged to form a new business called Course5, which combines their analytics, artificial intelligence and insights capabilities for corporate and MR agency clients.
More.
Toluna 'Evolves' into Platform-Based Insights Firm
6/6/18
Toluna has launched an end-to-end automated platform called TolunaInsights, and says the move marks its evolution from a sample and survey provider to a 'platform-based consumer insights company'.
More.
Raft of New Partners for Voxpopme
18/5/18
UK-based video insights platform Voxpopme has added four new partnership integrations, with technology platforms Delvinia, Digsite, Invoke Solutions and Protobrand.
More.
Videology Announces Bankruptcy and Asset Sale
11/5/18
US TV and online ad targeting specialist Videology has filed for Chapter 11 bankruptcy protection, while announcing plans to sell its assets to mobile ad targeting firm Amobee, the ad tech division of telecoms company Singtel. The deal is reported to be worth around $45m.
More.
WhatsApp CEO Resigns Following Facebook Data Scandal
2/5/18
Jan Koum, the CEO and co-founder of messaging tool WhatsApp, is leaving the company in the wake of parent company Facebook's association with data firm Cambridge Analytica.
More.
MFour Rolls Out Path2-Purchase Platform
3/4/18
In the US, mobile research specialist MFour has launched a solution called the Path2-Purchase Platform, through which users can field real-time location-based surveys and capture motivations and emotions at 'any point' in the purchasing cycle.
More.