Mobile Surveys & Monitoring
12/9/25
A day after DRNO reported Nielsen's planned withdrawal from the South African audience measurement market, BRC has announced the appointment of its successor. The ad currency body has chosen GfK - now part of former Nielsen division NIQ - to design and deploy a new 'Total Video Measurement' service.
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12/9/25
Nielsen has a new multi-year measurement deal with Warner Bros. Discovery (WBD), covering data for all the latter's platforms across linear and streaming video.
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11/9/25
Nielsen is to withdraw from its provision of TV audience measurement in South Africa within the next twelve months, according to reports. A deal with an alternative provider for ad currency ratings is said to be close.
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