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PRS IN VIVO Promotes for Behavioral Science Lead

Feb 15 2024

Packaging, NPD and shopper specialist PRS IN VIVO has appointed Richard Bordenave as global Chief Behavioral Officer. More

PRS IN VIVO Opens Office in Australia

Jan 31 2023

Behavioural science research and consulting agency PRS IN VIVO, in collaboration with sister agency BVA BDRC, is expanding its services in the APAC region, through the opening of a new office in Australia. More

PRS IN VIVO Hires German Team Head

Jul 15 2022

Shopper and product experience consultancy PRS IN VIVO has appointed Thomas Deneke as Head of the German team and Vice President of Client Development. More

PRS IN VIVO Names Patrick Young VP of Client Development

Jul 7 2022

In the UK, shopper and product experience consultancy PRS IN VIVO has appointed Patrick Young as Vice President of Client Development, based in its London office. More

PRS IN VIVO Hires Global Account Leader in Switzerland

Jun 22 2022

Shopper and product experience consultancy PRS IN VIVO has appointed former Ipsos exec Stephanie Surel as Global Account Leader Switzerland & Market/Business Development, based in the company's Geneva office. More

PRS IN VIVO Launches Contextual Idea Screener

Jun 8 2022

Shopper and product experience consultancy PRS IN VIVO has launched a contextually immersive tool called Idea Screener, which combines behavioural science and market research to capture intuitive responses at the earliest stage of new product development. More

New York Appointment for PRS IN VIVO

May 30 2022

Consumer & shopper insights firm PRS IN VIVO has appointed former System1 Research exec Jonah Berg as Associate Vice President of Insights, USA, based in New York. More

PRS IN VIVO Names SVP Client and Market Development

Mar 15 2022

In New York, shopper and product experience consultancy PRS IN VIVO has appointed Jennifer Engel as Senior Vice President, Client and Market Development, USA. More

PRS IN VIVO Hires Mike Dillon as Global Head of Shopper

Feb 11 2022

Shopper and product experience consultancy PRS IN VIVO has appointed long-time PepsiCo exec Mike Dillon as Global Head of Shopper. He is based in the US. More

PRS IN VIVO Promotes for Head of Europe Role

Feb 4 2022

Shopper and product experience consultancy PRS IN VIVO has promoted Nicole Duckworth to the role of Head of Europe and Global Commercial Excellence, with a seat on the Board of Directors. More

PRS IN VIVO Launches Enhanced Pack Screening Tool

Nov 8 2021

Shopper and product experience consultancy PRS IN VIVO has launched of AI Pack Screener 2, an early-stage packaging design screening and optimization tool combining AI and human input from the firm's experts. More

New Swiss, French and UK Leaders for PRS IN VIVO

Sep 9 2021

Consumer and shopper insights agency PRS IN VIVO has appointed Nicole Duckworth as Managing Director in the UK and Clément Dargent as Managing Director in France, while promoting Olivier Bardin to the position of Head of Switzerland, VP Client Development. More

Behaviorally Names Inna Merenkova Europe MD

Jul 19 2021

Shopper insights specialist Behaviorally has appointed former PRS IN VIVO exec Inna Merenkova as Managing Director, Europe, based in London. More

PRS IN VIVO Hires for US SVP Role

Jul 12 2021

Global consumer and shopper insights agency PRS IN VIVO has appointed former Nielsen exec Lisa Manuzza as Senior Vice President, Client & Marketing Development, in the US. More

PRS IN VIVO Launches InnoCompass NPD Analysis Tool

May 27 2021

Packaging and shopper / consumer behaviour specialist PRS IN VIVO has launched a product development research tool called InnoCompass, promising to help pinpoint ideas with the highest market potential. More

Behaviorally Debuts 'Flash.AI' Pack Design Analytics Tool

Apr 13 2021

Shopper insights specialist Behaviorally (previously known as PRS IN VIVO USA) has launched an AI-based computer vision technology called Flash.AI, for evaluating early-stage packaging designs. More

Gombault and Blanchet Named PRS IN VIVO CEOs Worldwide

Jan 27 2021

In France, BVA Group has promoted Karen Gombault and Olivier Blanchet to serve as Chief Executive Officers of shopper specialist PRS IN VIVO worldwide. This follows the recent sale of PRS IN VIVO USA, now known as Behaviorally and run by former PRS IN VIVO Global CEO Alex Hunt. More

PRS IN VIVO Launches 'Shopper Flash' In-store Insight Tool

Sep 30 2020

Insight agency PRS IN VIVO has launched a tool called Shopper Flash, to help retail marketers rapidly plan and develop in-store tools such as planograms, merchandising, and point-of-sale displays. More

Ipsos' Gombault Named EU Leader for PRS IN VIVO

Jul 28 2020

Global shopper insights agency PRS IN VIVO has hired long-time Ipsos exec Karen Gombault for a newly created role, EU Managing Director, based in its Paris office. More

PRS IN VIVO Expands OmniPath Behavior Analysis

Jun 22 2020

Shopper insights agency PRS IN VIVO has enhanced its path-to-purchase measurement tool OmniPath, with enhanced single source data, social media listening and staged qualitative behavioral analysis, tracking the same consumers in context to influence their shopping behavior. More

PRS IN VIVO Expands Exec Team in UK and US

Jun 8 2020

Global shopper insights agency PRS IN VIVO has appointed former Kantar and TNS exec Inna Merenkova to head up UK operations as Managing Director, while Scott Brill has been promoted to Chief Commercial Officer, based in the US. More

PRS IN VIVO Expands 'LAB' Suite

May 20 2020

Global shopper insights agency PRS IN VIVO has expanded its LAB suite of qualitative services (Leverage Authentic Behavior) with the addition of two new modules - LivingLAB and ListenLAB. More

PRS IN VIVO Launches Product Image Testing Platform

Apr 28 2020

Shopper insights agency PRS IN VIVO has launched a solution called PackFlash eCommerce, for use in testing product images presented in online shopping platforms. More

PRS IN VIVO Expands Packaging Development Suite

Mar 18 2020

Global shopper insights and product experience consultancy PRS IN VIVO has updated its Accelerated FlashSuite (previously known as 'Accelerated Behavioral Insights'), with improvements for screening, validating and optimizing packaging designs at every stage of development. More

PRS IN VIVO Launches 'Authentic Behavior' Suite

Jan 29 2020

Global shopper insights agency PRS IN VIVO has launched a suite of qualitative services called LAB (Leverage Authentic Behavior), to help clients tap into customer behavior across the new product development, design and marketing lifecycle. More

Michaud Returns to PRS IN VIVO as Behavioral Qual Head

Jan 20 2020

Matt Michaud has rejoined global shopper insights agency PRS IN VIVO as Senior Vice President, Head of Behavioral Qualitative, based in London as part of the Innovation Team. More

Davitt to Lead PRS IN VIVO Luxury Expansion in US

Nov 12 2019

Global shopper insights agency PRS IN VIVO has appointed Lauren Davitt as Vice President, leading the expansion of its Luxury Practice in the US from the company's offices in New York. More

PRS IN VIVO Grows Luxury Unit in Pursuit of Happiness

Sep 24 2019

Shopper and product experience specialist PRS IN VIVO has expanded its global Luxury Practice, and added the concept of 'Happiness Science' to its behavioral science offering. More

PRS IN VIVO Debuts OmniPath Path-to-Purchase Tool

Sep 4 2019

Global shopper insights agency PRS IN VIVO has launched a product called OmniPath, to enable marketers to map the omni channel path-to-purchase - online and in the physical store - and identify where behavioral design can influence consumer choice and brand growth. More

Melvin Ng Returns to PRS IN VIVO Asia

Aug 28 2019

Melvin Ng has re-joined global shopper agency PRS IN VIVO, as Asia Senior Director of Market Development, based in Shanghai. More

PRS IN VIVO Launches Pack and Product Test

Jul 29 2019

Consumer insights firm PRS IN VIVO has launched the BEQual Toolkit, which applies behavioral science to projective qualitative research techniques using tablets and real-time feedback. More

31 articles found.

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