PRS IN VIVO Expands Packaging Development Suite

Global shopper insights and product experience consultancy PRS IN VIVO has updated its Accelerated FlashSuite (previously known as 'Accelerated Behavioral Insights'), with improvements for screening, validating and optimizing packaging designs at every stage of development.

PRS IN VIVO applies behavioral science to understand shopping behavior and influence consumer choices. Services include deep-dive strategic shopper evaluations, volume forecasting, in-context qualitative shopper lab testing, product experience testing, and new ways to evaluate and optimize eCommerce experiences.

Launched last year, the Accelerated FlashSuite's AI Pack Screener solution is now offered in a bundled pricing model. This enables clients to test numerous ideas earlier in the development process, and compare pack designs against AI-enabled analysis in the firm's normative database of pack and shelf designs. PackFlash, the company's online pack validation tool, now comes with fully automated results, as well as a tiered pricing model, offering options for validation measurement across a range of client criteria.

Emilie Boutes Eberly (pictured), Chief Innovation Officer, comments: 'We were thrilled that AI Pack Screener and PackFlash achieved rapid adoption in the marketplace when we first introduced them. Early client users provided priceless feedback and input that allowed us to evolve this next release. We have embedded even more effective functionality in the latest iteration, designed to better meet clients' goals for growth'.

Web site: www.prs-invivo.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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