Quick Reference Launches for Web Stats
September 14 2006
Online audience specialist Hitwise has launched a Data Centre for easy access to the latest UK Internet stats, giving top-line competitive intelligence data. Meanwhile Ipsos Insight has launched a site section giving easy access to its 'Face of the Web' consumer studies.
The Hitwise Centre features a sampling of the online usage and search data that Hitwise offers through its online competitive intelligence service in the US, UK, Australia, New Zealand, Singapore and Hong Kong.
Hitwise data is based on the online usage and search behaviour of how more than 25 million Internet users, 8.43 million of them in the UK, interact with more than 800,000 web sites across 160 industry categories.
The Centre will be updated monthly and will feature key data points and statistics on a market-by-market basis including:
- the Top 25 Most Visited sites based on market share of visits
- the Leading Search Engines by volume of searches
- the Top 10 Industry Search Terms from across 20 pre-selected industries
- a Monthly rotating Online Usage Report from a featured industry
- the Top Four Fast Moving sites based on market share of visits
- Links to the latest blog postings by Hitwise analysts.
August figures for the top 25 UK sites are as follows. Note that the audience for sites like the BBC is split over several URLs which, when added, would put them much higher in the ratings.
[table]
Source - www.hitwise.com - August, 2006 - based on market share of visits.
The Centre can be found at
www.hitwise.co.uk/datacenter . Frequently updated analysis of online trends is also available, via weblogs.hitwise.com .
Also this week,
Ipsos Insight has launched a resource center of publicly released charts from its Face of the Web (FOW) international study on consumer Internet usage and behavior. The centre gives access to over 200 archived technology-related press releases, White Papers and case studies, plus a pdf of charts and interview video clips with senior members of the research team.
The latest wave of FOW highlights the growth mobile handsets, digital cameras and MP3 players, and video and DVD technology, and their integration with the Internet / its impact on consumers around the world via these devices.
Key trends emerging from 2005 include the rising level of notebook PC ownership and wireless Internet access in North America – at least one-third of North Americans (US & Canada) have accessed the Internet wirelessly in the past 30 days; the potential growth of Internet usage in 2006 in France and Germany, and in urban Russia, and the growth of VoIP in France, Germany and the UK; and the rapid evolution of the Internet market in urban China.
The Face of the Web 2005 study was conducted in November and December 2005 among a random sample of 6,544 adults in urban Brazil, Canada, urban China, France, Germany, urban India, Japan, urban Mexico, urban Russia, South Korea, the UK and the US. The new resource is at at
www.ipsos-na.com/news/press/fow.cfm .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
