Search Results

DRNO found 9 articles matching your search.

TNS MI Makes German Buy

TNS Media Intelligence has acquired media monitoring and evaluation firm PressWatch GmbH, based in Hamburg, Germany. More

Green Hired to Grow TNS MI Portfolio

TNS Media Intelligence has named Dwight Green Vice President, Strategy and Business Development, headquartered in New York City. His role includes identifying new ventures and opportunities for the firm in value-added competitive intelligence. More

TNS MI Buy Brings Social Media Expertise

TNS Media Intelligence (TNS MI) has acquired market influence analytics company Cymfony, giving the research giant access to expertise in tracking and analysing the intersection of traditional and social media, such as blogs and social networks. More

Interpublic Renews TNS Contract

The Interpublic Group of Companies (IPG) has renewed its partnership with TNS Media Intelligence (TNS MI). The multi-year agreement gives 14 IPG agencies access to competitive advertising information covering 2.2m brands. More

New Leader for TNS InfoSys

TNS Media Research in the US has appointed Anne Drake, formerly of Mediamark Research, as VP for InfoSys Sales & Marketing. She will be responsible for overseeing the introduction and operation of InfoSys, the company's TV and Radio audience analysis software. More

Ad Spend Increases for Asia and US

TNS Media Intelligence is forecasting a 5.4% increase in US advertising spend this year, well up on the estimated 3% in 2005. Meanwhile in Asia Pacific, Nielsen Media Research reports that ad spending grew by 14% last year, with the market in China surging by 21%. More

TNS First to Track Local Cable TV Ads

TNS Media Intelligence (TNS MI) has announced plans to track advertising occurrences for local cable TV in San Francisco and Boston. The new services, due to be launched in March 2006, claim to be the first to provide media companies and advertisers with detailed information on local TV ads. More

Boom in US Political Ad Spend

With the election seemingly all over bar the legal challenges, Republican and Democrat parties may have to pay attention to their overdrafts. US political advertising spend for 2004 reached historic heights - more than $1.45 billion - and will set the precedent for future campaigns, according to TNS Media Intelligence/CMR. More

New Sales Post at TNSMI/CMR

TNS Media Intelligence/CMR has announced the appointment of Maurice Moore in the new role of Vice President, Sales for the Midwest Region. More

Register (free) for Daily Research News