RealityMine Hires Three in UK

Mobile research tech firm RealityMine has appointed Clare McHatton as Client Development Director, while Toby Lee joins the team as Data Products Engineer and Matthew Pemberton as Project Manager.

RealityMine provides individual level mobile usage data via a data collection tool called RealityMeter; a daily summary of passively collected data on individual panellists using the RealLife Profiles solution; RealLife Media Players, which allows customers to view more detailed video consumption behaviour; and RealLife Shopper which provides a daily report of consumers' product browsing and purchasing behaviour within retailers' web sites and apps. Earlier this year, it launched a product called RealLife Audio, to capture and report on the streamed audio content that panellists have listened to across a range of music, radio, podcast and audiobook streaming services.

McHatton (pictured) joins with more than fifteen years of experience working in senior business development and client services roles at companies including Ronin, Dynata, On Device Research, SSI, Verve and Research Now. In her new role, she will support a number of existing global key accounts and prospects in EMEA and the Americas. Lee, who previously ran his own sound engineering business, will now be responsible for developing 'research ready' data feeds for RealityMine's data platform; and Pemberton, who previously spent five years in technical project management roles at AstraZeneca, is now responsible for delivering client research programmes.

CEO Chris Havemann comments: 'RealityMine has seen tremendous growth over the last year. With fifteen new joiners planned this year, we are investing in additional bandwidth to support new clients, keep pace with our growth, whilst also continuing to deliver new product innovations'.

The firm, which is headquartered in Manchester, England with offices in London, Stockholm and Sydney, is online at www.realitymine.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.