MrWeb's MR-a-thon

Beijing to London, via... Everywhere!

Welcome To Bhutan
Country number
Selected MR Agencies
  • Elephants Can't Jump

    Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
    View full entry

    Agency Logo

  • Firefish Ltd

    29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
    View full entry

    Agency Logo

  • Grass Roots

    Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
    View full entry

    Agency Logo


    In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
    View full entry

    Agency Logo

An Introduction to Bhutan

Bhutan is a traveller's and an environmentalist's paradise: a mountainous kingdom which is still 60% virgin forest, yet all major towns are accessible by road. See full country profile.

Latest Research News from Central Asia

May 21
Marketing mix modelling specialist Mutinex has appointed Mat Baxter as its new APAC CEO, replacing co-founder Henry Innis who becomes Global CEO. May 21 2024
May 17
Bangalore, India-based MR company Markelytics has announced the integration of its full service brand Velocity MR into the parent company, underlining its positioning as an end-to-end research solutions provider. May 17 2024

1 current Central Asian job:

Survey Research Manager, Remote Working - Worldwide, $ Competitive salary - (posted Feb 27 2024)
Know of an MR agency based in Bhutan? We don't - please get in touch

Fast Facts
Map of Bhutan
GOVERNMENT: Constitutional Monarchy
AREA: 47,000 sq km
POPULATION: 691,141 (July 2008 est.)
Prayer wheel, Bhutan
Prayer wheel, Bhutan

One Book They Can't Throw at You... Bhutan is one of the world's smallest countries, but it is the subject of the world's largest book. If you have a spare $10,000, you too can own Bhutan: A Visual Odyssey Across the Last Himalayan Kingdom, which weighs 130 lbs and stands five feet by seven.

A little More Knowledge?
Go to next country

Bhutan in Profile

Bhutan is a traveller's and an environmentalist's paradise: a mountainous kingdom which is still 60% virgin forest, yet all major towns are accessible by road.

Between 1907 and 1910 Bhutan became a monarchy and obtained from Britain a treaty giving it autonomy in internal affairs. In 1949, an Indo-Bhutanese accord formalized the annual subsidies the country received, and defined India's responsibilities in defence and foreign relations.'Bhutan has recently moved from an absolute to a constitutional monarchy and in early 2007, India and Bhutan renegotiated their treaty to allow Bhutan greater autonomy in conducting its foreign policy. The elections for the country's first parliament were held in 2008.

Some Business and General Info

GDP: $3.789 billion (2008 est.) (PPP)

Religions Lamaistic Buddhist 75%, Indian - and Nepalese- influenced Hinduism 25%

Currency: Ngultrum (BTN)(No exchange data available)

Telephone Code: +975

Research Industry

Bhutan has no MR association and no locally-based research providers as far as we know

Overview of Trade and Industry

According to the CIA World Factbook: the primary export commodities of Bhutan are electricity (to India), cardamom, gypsum, timber, handicrafts, cement, fruit, precious stones and spices. These exports totaled $USD 350 million in 2008, and went to the main export partners: India, Hong Kong and Bangladesh. Imports in 2008 totaled $USD 320 million and consisted of fuel and lubricants, grain, aircraft, machinery and parts, vehicles, fabrics and rice. The main import partners are India, Japan and Sweden.

Wikipedia notes that although Bhutan's economy is one of the world's smallest, it has grown rapidly in recent years, by eight percent in 2005 and 14 percent in 2006. In 2007, Bhutan had the second fastest growing economy in the world, with an annual economic growth rate of 22.4 percent. This was mainly due to the commissioning of the gigantic Tala Hydroelectricity project.

As of March 2006, Bhutan's per capita income was $USD 1,321. In a response to accusations in 1987 by a journalist from the UK's Financial Times that the pace of development in Bhutan was slow, the King said that 'Gross National Happiness is more important than Gross National Product'. In a survey in 2005, 45 percent of Bhutanese reported being very happy, 52 percent reported being happy and only three percent reported not being happy.

Based on this data, the Happy Planet Index estimates that the average level of life satisfaction in Bhutan is within the top 10 percent of nations worldwide, and certainly higher than other nations with similar levels of GDP per capita.

My view
Researchers Talk!
Have your say!
If you are a researcher based in Bhutan, in whatever capacity, then we would love to hear from you!

Email me:

Views from...

If you are a researcher in Bhutan, in whatever capacity, then we would love to hear from you, whatever your personal happiness index.