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That's It for 2025 from DRNO - the news flow is slowing and we're going to take our usual Christmas and New Year break, and return on 5th January as many others seem to be doing. For those who do Christmas: Have a great one! To all of you regardless, thanks for reading this year.
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Joaquim Bretcha has announced he is stepping down as Director General of global research and analytics industry association ESOMAR, citing 'Mission Accomplished'. He took the role in 2023 on an interim basis, during a difficult period for the membership org, but his tenure was later extended.
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Nielsen has extended its longstanding partnership with streaming platform and TV tech company Roku, bringing the latter's data into Nielsen's advanced campaign measurement and outcome solutions.
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Location intelligence platform Adsquare has announced a deal with programmatic agency and tech partner DistrictNine, promising US-based advertisers the ability to measure the real-world impact of their campaigns 'directly' within the latter's platform.
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Shopper insights specialist Behaviorally has appointed Frederick Lim as Risk and Compliance Manager, based in the Philippines. More
In New York, Finny, an AI-powered prospecting and marketing platform for financial advisors, has announced the raising of $17 million in Series A funding. The funds will be used to expand engineering and product teams, accelerate product development and strengthen go-to-market activities. More
Food science firm Kerry has opened a new testing and innovation centre in the Philippines, including labs and test kitchens. More
Ipsos has launched Synthesio GEO, a tool mapping the representation of categories and brands in GenAI-based search, including narratives, rankings and the sources driving them. More
New York company InfiniteWatch, provider of an AI-native platform for intelligence on customer interactions, has launched out of stealth mode with $4 million in pre-seed funding. More
Harrogate, Yorkshire-based research agency Harlow Consulting has promoted Ellie Moore to Research Manager, and Kirsty Ainslie to Research Support & Operations Manager. More
In Canada, identity management and data collaboration platform Optable has appointed Crystal Jacques as Vice President of Sales. More
In the US, former Gongos and Human8 employee Eric Stinebiser has joined custom MR and consulting firm CMB as Controller. More
| 18th Nov 2025 | Mastering MR Screener Writing - Fieldwork / WIRe in-person interactive workshop - New York City |
| 19 Nov 2025 | MRII Webinar: The Co-Pilot Researcher - Virtual |
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