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Software giant Adobe has announced an agreement to buy Boston-based brand visibility platform Semrush Holdings, Inc. for around $1.9bn in cash, adding SEO and GEO expertise to help clients enhance their brand visibility and expand audience reach.
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Automated consumer insights pioneer Zappi has launched the Brand Health Tracker, a continuous measurement system promising an actionable, single platform view of the impact of advertising and innovation efforts on brand health in a single platform.
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In Montreal, Leger has announced the acquisition of fellow Canadian insights firm Element54, a specialist in advertising research.
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In Des Moines, Iowa, branding and marketing agency Meyocks has opened a specialist market research company, Meyocks Research + Insights, offering both custom and off-the-shelf research solutions and led by Beth Ann Boyd and Whitney Hayes.
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UK-headquartered firm STRAT7 has launched an AI moderator called Maya, built by the group's Whycatcher developers and designed to have natural, adaptive conversations with real people through the company's existing WhatsApp integration. More
AppsFlyer has announced the launch of eight new products for the analysis of business data and the provision of actionable intelligence. More
Realeyes has spun off its Adverteyes offering into a separate company, focused on creative intelligence to optimise ad impact. The move will allow Realeyes to focus on its Vision AI identity solution, Verifeye. More
AI-native quant research platform Outward Intelligence (OI) has appointed former Harris Poll CEO Will Johnson as its new Chief Executive. More
Causal AI specialist Alembic has secured $145 million in Series B and growth funding, led by Prysm Capital and Accenture. It will also extend its collaboration with Accenture to help clients 'dynamically measure marketing effectiveness and use AI-driven insights to boost revenue.' More
In Canada, identity management and data collaboration platform Optable has appointed Crystal Jacques as Vice President of Sales. More
In the US, former Gongos and Human8 employee Eric Stinebiser has joined custom MR and consulting firm CMB as Controller. More
In Johnson City, TN, market research and strategic consulting firm Smarty Pants has promoted five 'veteran' insights leaders, at the helm of its five core business units, to the rank of 'VP, Business Visionary.' More
| 18th Nov 2025 | Mastering MR Screener Writing - Fieldwork / WIRe in-person interactive workshop - New York City |
| 19 Nov 2025 | MRII Webinar: The Co-Pilot Researcher - Virtual |
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