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Seattle company BluePill has raised $6m in seed funding, for a platform using digital twins to predict consumer reaction to new products, ideas and campaigns.
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Ipsos has expanded its Global Influentials (IGI) survey for 2025, promising 'the most comprehensive look yet' at cross-media consumption, brand preferences and attitudes among the top 20% of household incomes and company leaders. Enhancements include new LatAm markets and deep dives into specific sectors.
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Global consumer intelligence provider NIQ has announced a deal with Amazon Marketing Cloud (AMC), to assess the impact of cross-platform advertising across linear TV and Amazon Ads inventory in Italy. The partnership will use data from NIQ's Italian single-source consumer panel, Sinottica.
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In the US, ad analytics company ABCS Insights has announced a partnership with performance marketing platform and mobile shopping app Ibotta, allowing CPG brands to measure the growth benefits of campaigns on the platform.
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San Francisco-based Peek, which describes itself as 'the operating system for experiences', has announced two acquisitions and the raising of $70m in series D funding. More
In the US, digital consumer experience specialist Cro Metrics has launched an AI chat feature called Ask Iris, giving companies a new conversation-based interface with their experimentation data. More
Online research marketplace PureSpectrum has appointed Research on Mobile founder Nader Kobeissi to lead its entry into the Middle East and Africa (MEA) region. More
US firm Sprinklr and Spanish-based SAMY have expanded a global partnership bringing together experience management and social media marketing. The firms will team up on go-to-market strategy, integrated delivery, and ongoing innovation. More
German purchase intent and market validation specialist Horizon has partnered with Barcelona-based NOBA Ventures, which focuses on 'business prototyping' - including opportunity framing, concept development and testing. The deal promises clients more robust and contextual decision data. More
In Canada, identity management and data collaboration platform Optable has appointed Crystal Jacques as Vice President of Sales. More
In the US, former Gongos and Human8 employee Eric Stinebiser has joined custom MR and consulting firm CMB as Controller. More
In Johnson City, TN, market research and strategic consulting firm Smarty Pants has promoted five 'veteran' insights leaders, at the helm of its five core business units, to the rank of 'VP, Business Visionary.' More
| 18th Nov 2025 | Mastering MR Screener Writing - Fieldwork / WIRe in-person interactive workshop - New York City |
| 19 Nov 2025 | MRII Webinar: The Co-Pilot Researcher - Virtual |
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