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Online research marketplace PureSpectrum has appointed Research on Mobile founder Nader Kobeissi to lead its entry into the Middle East and Africa (MEA) region.
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US firm Sprinklr and Spanish-based SAMY have expanded a global partnership bringing together experience management and social media marketing. The firms will team up on go-to-market strategy, integrated delivery, and ongoing innovation.
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German purchase intent and market validation specialist Horizon has partnered with Barcelona-based NOBA Ventures, which focuses on 'business prototyping' - including opportunity framing, concept development and testing. The deal promises clients more robust and contextual decision data.
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US-based custom MR firm M/A/R/C Research has partnered with animal health sector insights specialist Animalytix, to launch The Parallax Initiative, a platform combining qual and quant insights and datasets for trend prediction, CX and innovation.
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In Toronto, martech firm StackAdapt has expanded its Account-Based Marketing (ABM) capabilities via new integrations with Bombora, Lead Forensics and Leadspace. More
AI-powered video analysis and monetization specialist KERV.ai has closed a Series B funding round of unspecified amount. Funds will be used for a wide range of growth objectives including R&D, recruitment, infrastructure, partnership and expansion into new markets. More
Software giant Adobe has announced an agreement to buy Boston-based brand visibility platform Semrush Holdings, Inc. for around $1.9bn in cash, adding SEO and GEO expertise to help clients enhance their brand visibility and expand audience reach. More
Automated consumer insights pioneer Zappi has launched the Brand Health Tracker, a continuous measurement system promising an actionable, single platform view of the impact of advertising and innovation efforts on brand health in a single platform. More
In Montreal, Leger has announced the acquisition of fellow Canadian insights firm Element54, a specialist in advertising research. More
In Canada, identity management and data collaboration platform Optable has appointed Crystal Jacques as Vice President of Sales. More
In the US, former Gongos and Human8 employee Eric Stinebiser has joined custom MR and consulting firm CMB as Controller. More
In Johnson City, TN, market research and strategic consulting firm Smarty Pants has promoted five 'veteran' insights leaders, at the helm of its five core business units, to the rank of 'VP, Business Visionary.' More
| 18th Nov 2025 | Mastering MR Screener Writing - Fieldwork / WIRe in-person interactive workshop - New York City |
| 19 Nov 2025 | MRII Webinar: The Co-Pilot Researcher - Virtual |
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