

US life sciences research software company PetaSight Inc. has acquired Babbage Insight Two Inc., which develops technology for business insight generation and signal validation. Financial terms of the transaction were not disclosed.
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Marcoms group Stagwell has announced the European expansion of its HarrisQuest brand and reputation tracking solution, part of The Harris Poll.
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Comcast Advertising has announced the release of Outcomes+, a new targeting and attribution tool for advertisers using its premium TV and streaming inventory.
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Kantar has recently promoted longstanding HR leader Narelle Burke to Chief People and Agent Officer for its Global Research Group and APAC Region. Burke joined TNS from Nielsen in 2015.
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Ad tech firm Mediaocean, the parent of measurement company Innovid, has moved the latter's Chief Strategy Officer Guy Kuperman into a group level role. More

UK-based customer research agency Watermelon has launched a benchmarking tool called the Canvas Index, promising to help brands understand how they perform compared to competitors, and identify priorities for improvement. More

In Germany, NIQ's Geomarketing unit has announced an upgrade to its RegioGraph software, which enables users to visualize customers, target groups and market potential on up-to-date digital maps, and analyze them directly using the firm's Purchasing Power 2026 data. More

Kantar has launched Converser, a qual solution which captures people's experiences 'in the moment' through in-depth one-to-one AI-moderated interviews. The tool is supported by the cultural expertise of more than 500 of the group's qual experts in 60+ countries. More

PSB Insights veteran Jonathan Goodbread has joined US-based agile research platform aytm as Head of Data Quality Strategy. More
Manon Lloyd has joined Kubi Kalloo as a Junior Consultant, bringing around six months of experience in academic and agency-side market research at 2CV. In her new role she will support the Kubi team on projects across social and commercial sectors. More
StackAdapt has appointed former Trade Desk SVP Business Development Katy Friday as Vice President for its Central region, joining its revenue leadership team. More
Former Impact Research employee Teo Valdes has joined London's Disrupt Insight as an SRE. More
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