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In the US, CTV and programmatic ad tech company Viant Technology has agreed to acquire attention measurement specialist TVision Insights, in a deal valued at around $40 million.
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Local TV advertising platform Locality has integrated Nielsen's Media Data Engine (MDE) into its broadcast advertising infrastructure, enhancing demographic audience delivery and 'modernizing local television measurement in the US.'
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The Research Agency (TRA) has appointed Ben Farnsworth as Sales Director, located in Sydney, and Tessa Tripp as Head of Product Marketing, based in Auckland. Both are newly created roles, intended to accelerate the growth of the firm's TRA Tracking solution.
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Packaging and point of purchase intelligence specialist Behaviorally has relaunched its TransactionPath Shopper Suite, a portfolio of solutions designed 'to reflect the realities of how decisions are made in today's retail environment.'
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UK marketing budgets were revised upwards in the first quarter of the year, according to the IPA Bellwether Report - but once again 'market research' bucked the trend with respondents reporting a decrease. DRNO is increasingly skeptical about the significance of the MR figure. More
Brand lift measurement specialist On Device has appointed Josh Rucker as VP of US Sales, as it looks to invest and expand in the region following a 500% increase in Stateside studies in Q1. More
In London, research, analytics and advisory firm Phronesis Partners has appointed Anish Nath as Director, Technology Research, AI & Automation. More
Investor Relations (IR) software firm Q4 Inc. has acquired Virtua Research, which provides collaborative consensus analytics and financial modeling solutions. Terms of the deal were not disclosed. More
In London, UX research firm UserTesting has appointed Ryan Roland as Chief Financial Officer - its second top-level addition in two weeks. More
US-based full service custom insights firm MarketVision Research has appointed longstanding Kantar researcher Kerri Lehrhaupt as a Vice President in Client Partnerships. More
Manon Lloyd has joined Kubi Kalloo as a Junior Consultant, bringing around six months of experience in academic and agency-side market research at 2CV. In her new role she will support the Kubi team on projects across social and commercial sectors. More
StackAdapt has appointed former Trade Desk SVP Business Development Katy Friday as Vice President for its Central region, joining its revenue leadership team. More
| 25/02/2026 | Masterclass 2026 - Questionnaire Design - Online |
| 09/03/2026 | Dallas - Pre-Conference Mixer, TRC - Dallas |
| 10/03/2026 | MRS Annual Conference Social Mixer, TRC - London |
| 10/03/2026 | Succeet26 Networking Party, TRC - Wiesbaden / Frankfurt |
| 14/04/2026 | MRMW APAC Insight Summit 2026 - Singapore |
| 22/04/2026 | UX360 Research North America 2026 - Atlanta, USA |
