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YouGov has launched an AI-powered qual tool called BrandIndex Voices, which collects and analyses consumer conversations on a quant scale to reveal why brand perceptions change.
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In San Francisco, an enterprise data management and analytics platform called Fundamental has opened its doors with funding of $255 million, and launched its first product, NEXUS. This uses a 'Large Tabular Model' to convert clients' enterprise data into predictive intelligence and forecasts.
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In New York, video ad outcomes measurement firm EDO has announced a conversational AI agent called ChatEDO, accelerating access to its extensive database of Convergent TV advertising activity and outcomes.
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Growgetter, a growth marketing firm focused on the MR and CX sectors, has relaunched with a wider range of services, positioning itself as a 'full-funnel, end-to-end growth partner.'
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Manchester, UK-based pharma insights firm Beyond Blue has hired Kristina DiPietrantonio as Head of its Strategy division, working to bridge the gap between insight and real world execution. More
Data collaboration platform LiveRamp has announced quarterly revenue up 9% to $212 million, and non-GAAP operating income up 36% to $62 million. More
Kantar has appointed former Googler Rika Sharma as Executive Managing Director for its Southeast Asia Cluster and Singapore business. More
In New York, omnichannel advertising software firm Mediaocean has added to the responsibilities of Zvika Netter, CEO and co-founder of its digital measurement firm Innovid: he will now also serve in the new group role of Chief Innovation Officer. More
STRAT7 has launched an AI hub called Nucleus, developed in partnership with clients over the last two years and composed of a suite of agents, embedded into every stage of its processes and promising 'faster, more impactful insights.' More
StackAdapt has appointed former Trade Desk SVP Business Development Katy Friday as Vice President for its Central region, joining its revenue leadership team. More
Former Impact Research employee Teo Valdes has joined London's Disrupt Insight as an SRE. More
Harrogate, Yorkshire-based research agency Harlow Consulting has promoted Ellie Moore to Research Manager, and Kirsty Ainslie to Research Support & Operations Manager. More
| 18th Nov 2025 | Mastering MR Screener Writing - Fieldwork / WIRe in-person interactive workshop - New York City |
| 19 Nov 2025 | MRII Webinar: The Co-Pilot Researcher - Virtual |
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