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Kantar has launched Converser, a qual solution which captures people's experiences 'in the moment' through in-depth one-to-one AI-moderated interviews. The tool is supported by the cultural expertise of more than 500 of the group's qual experts in 60+ countries.
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PSB Insights veteran Jonathan Goodbread has joined US-based agile research platform aytm as Head of Data Quality Strategy.
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Marketing platform Zeta Global has made its 'superintelligent agent' for enterprise teams generally available. Athena converts enterprise data into predictive answers, allowing users to spot and pursue opportunities and to 'prove the business impact of every decision.'
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In the US, ad industry intelligence provider Advertiser Perceptions has formed a strategic partnership with research industry quality specialist Data Quality Co-op (DQC), with the aim of promoting and strengthening transparency in B2B advertising research.
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CTV ad platform Keynes has announced a $40 million minority investment from Boston, US-based equity firm Volition Capital, helping its development of enhanced data and measurement capabilities, and its team expansion. More
In Los Angeles, creator marketing and benchmarking specialist CreatorIQ has appointed former Meta, Verifone and Xperi engineering leader Senthil Kumaran as Chief Technology Officer. More
Ipsos has appointed former Air France-KLM exec Alexandre Boissy as Deputy CEO, effective April 7th. He joins the Global Leadership Team. More
Global consumer intelligence firm NIQ has announced new AI-powered analytical capabilities within its Ask Arthur solution, on the Discover platform. Currently in beta, the new version guides users through end-to-end analysis to help them identify significance and prioritize actions. More
Savanta has launched Virtual Personas, an AI-powered offering which simulates reasoning and motivational-drivers as well as personality, being 'the first' platform to integrate both the OCEAN Big Five personality traits and the Schwartz Theory of Basic Human Values, according to the firm. More
Manon Lloyd has joined Kubi Kalloo as a Junior Consultant, bringing around six months of experience in academic and agency-side market research at 2CV. In her new role she will support the Kubi team on projects across social and commercial sectors. More
StackAdapt has appointed former Trade Desk SVP Business Development Katy Friday as Vice President for its Central region, joining its revenue leadership team. More
Former Impact Research employee Teo Valdes has joined London's Disrupt Insight as an SRE. More
| 25/02/2026 | Masterclass 2026 - Questionnaire Design - Online |
| 09/03/2026 | Dallas - Pre-Conference Mixer, TRC - Dallas |
| 10/03/2026 | MRS Annual Conference Social Mixer, TRC - London |
| 10/03/2026 | Succeet26 Networking Party, TRC - Wiesbaden / Frankfurt |
| 14/04/2026 | MRMW APAC Insight Summit 2026 - Singapore |
| 22/04/2026 | UX360 Research North America 2026 - Atlanta, USA |
