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CX, EX and survey software platform Netigate has retired the Mopinion brand, having acquired the company a year ago. Mopinion is now Netigate Digital, with the platforms integrated and new capabilities added to help clients understand 'the complete customer experience.'
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Sago has promoted former Insights Association CEO Melanie Courtright from Chief Strategy Officer to President, effective immediately. Her expanded responsibilities include leading strategic growth, operational execution and market leadership efforts.
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US firm Alliant has launched PurchaseCore, which uses consumer purchase data including brand affinity, category purchasing and in-market signals, to help marketers identify and reach those most likely to buy. The new solution complements PeopleCore, which Alliant acquired with AnalyticsIQ.
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In the US, new partners Alchemer and Good Gamer Group (GGG) are boosting response rates from the latter's gaming community by replacing traditional survey questions with playable mini-games. The new approach uses a 'deliberately frustrating' gamified experience to make its point about respondent fatigue.
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In North America, B2B and consumer MR provider The Logit Group has partnered with Data Quality Co-op (DQC), adding the latter's respondent-level quality signals into the former's Calibr8 data quality and survey fraud detection platform. More
Comscore is to report trends in US share of ad exposure across television viewing platforms on a monthly basis. The move reflects its view that 'viewership no longer serves as a sufficient proxy for ad-addressable audiences'. More
We are introducing an annual subscription fee for *new* readers, in about a month's time, but please note that we will not be asking *existing* readers to start paying and have no plans to do so in the future. Your free subscription is also portable to a new email address if you move. Please read on... More
Swiss-based data management services firm Redslim has appointed former Nominet leader Russell Haworth as CEO, effective this week. Founders Eric Bensimon and Alberto Alcaniz will move into Board roles, with continuing input to the company's long-term strategy and growth initiatives. More
Stakeholder coalition The Census Project has written to the U.S. Census Bureau urging it to reconsider changes to the upcoming decennial survey which it says 'could fundamentally alter how the nation's population is counted and undermine the accuracy of census data.' More
Independent ad tech company The Trade Desk has appointed Vinny Rinaldi as Vice President of Client Strategy & Growth, reporting to COO Vivek Kundra. More
Harlow Consulting, a custom research agency based in Harrogate, Yorkshire, has appointed Mary Meredith as a Research Manager, supporting mixed-methods research and evaluation services. More
Marcoms group Stagwell has appointed former Omnicom / Annalect and WPP executive Dru Sil in the new role of Global Product Managing Director for its Stagwell Media Platform (SMP). More
| 23/09/2026 | IIEX AI 2026 - Virtual |
| 21/10/2026 | MRMW Europe Insight Summit 2026 - Berlin |
| 27/10/2026 | IIEx West - San Francisco |
| 03/11/2026 | Qual360 APAC 2026 - Singapore |
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