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MRWho is the first supplement to DRNO, subtitled 'People and Skills in Market Research', and looking at recruitment, training, salaries and benefits, loyalty, teambuilding and all other aspects of human resources for the MR profession.
December Edition - MrWeb is Five...
We're celebrating 5 years of MrWeb this month - the first job appeared on MrWeb on 29th November 1998 and the first ad for the site on 1st December - and MRWho is twice its normal size, combining a bit of nostalgia, a fair amount of serious MR content and a whole load of other rubbish with a Christmas or birthday slant.
In particular: the second part of our article on client retention, based in part on interviews with clients this autumn, and articles on Group moderating skills from both a UK and US perspective (that's the serious articles part); Love and Hate from a part of the world where Christmas is hot (41 degrees predicted this year, I'm told) and you can see the surf (several times) from the airport; listings of senior and international vacancies, and of movers n shakers in the MR world; stats about current MR jobseeker requirements and about highest and lowest salaries over the last 5 years; a short history of MrWeb; a glimpse of how MR may work in 100 years' time (?? a little difficult to call, that one, but we've had a go); some qual and quant data on the problem of spam as experienced in the MrWeb office; and a panto based on the content of said unsolicited mails.
MRWho has about 900 subscribers including a majority of the bosses of major UK agencies and around 320 blue chip clientside researchers. It's free and comes in a .pdf format so most people print it out, although you can read it on-screen if you prefer. The December edition was published on 19/12/03 and is available for download from this site (see bottom right) - you'll need a password and for this you'll need to subscribe. If you'd like to, just email us and say so, giving us your email address (and those of anyone else there who wants it), your JobTitle(s) and the name of your company - this will only be used for our own stats, ie so we can give advertisers general information about the types of people reading it - and for our own analysis / edification. Re confidentiality of this: we are MRS members and you know the drill! Please state clearly whether you just want passwords to download previous editions or if [like 90% plus] you wish to receive forthcoming issues too. There's no reason not to as it's free.
If you're not in an HR function and you think your company's personnel or training people would be interested, please let them know - there is no limit to the number of subscribers per company, of course.
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| Lock Up Your Clients #2 - how clients choose the individual, not the company, and what that means for agencies. |
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| Moderation In All Things - two views of the skills required for dealing with group discussions, from a relative stranger in the UK and a seasoned pro in the USA |
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| Love and Hate - MR Down Under |
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| What jobseekers want - stats on the salary, location and seniority selections made by MrWeb's 3,100 current registered candidates. |
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| 5 Years of MrWeb - the home pages, the cartoons, the directory launches, the best and worst paid jobs... |
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| Spam Opera - if all the promises made in unsolicited emails were true, what would life be like in a typical made-for-TV East London Square? |
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| MR in 2103 - we may have published it slightly later than Research magazine but then we had 90 years further to go, and come back from... |
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| Information on training courses in Jan and Feb |
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| News of senior level and international appointments and vacancies |
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